Leif Abraham, co-founder of AND CO, discusses managing team focus during acquisition negotiations leading up to AND CO's acquisition by Fiverr.
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“And so people were aware, but I think it's also very important for you as a founder to make sure to not, you know, make people immediately start thinking of, okay, You know, what would it be if this exit would happen? You know, what that means for me, et cetera. And suddenly these questions pop up, these distractions pop up, et cetera, that you don't really want to push on your team yet, because obviously that process takes multiple months. There, you know, a lot can still go wrong, even in the last days of negotiation, et cetera. And so I think it's also important to like keep your team, you know, focused on the work and focused on you know, their job basically, and not to have them be distracted by The potential outcome that might come.”
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Insight
Facebook ads are highly ineffective for acquiring freelance users
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AssertionSupported
Fiverr and Upwork compete for just 6% of the freelance market
“And the other drivers really is that if you look at the freelance market in general, is it like Still happens outside of online marketplaces. And so the Fiverr and the Upwork and so are really competing within these existing six percent right now.”
Leif AbrahamApr 29, 2020▶ 4:461740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
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Value-add features drive freemium conversion better than usage limits alone
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Leif AbrahamApr 29, 2020▶ 13:421740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
Disclosure
AND CO raised nearly $5 million before its acquisition
“Yeah, we raised close to five million dollars altogether.”
Leif AbrahamApr 29, 2020▶ 7:361740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
Disclosure
AND CO launched PR content stunts every six weeks to drive growth
“What we did was we always try to launch something we call like a content stunt within every, basically like every six weeks. And that basically means something that is talk worthy enough for us to either get some PR, to have some, you know, viral effect value …”
Leif AbrahamApr 29, 2020▶ 10:451740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
AssertionNot checkable as stated
AND CO reached nearly 60,000 users before its acquisition by Fiverr
“So before the acquisition, we got to close to 60,000 users.”
Leif AbrahamApr 29, 2020▶ 11:531740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
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