Assertion Supported
Campos: Facebook's core engagement metric was 'L 5 of 7'
“Actually when Facebook had was what's called L five of seven. So did you use the product five out of the last seven days? And we're using something very similar or woven to track engagement. The 10 friends was basically the, if you got 10 friends, you were muc…”
Insight
Slack Advised Gating Features Used Post-Day 30
“A lot of their guidance to us was just look for the features that people use On day 30 that they don't use in the first 30 days to you know, as one of your indicators for the construction of your paywall and how to introduce that to people.”
Insight
Campos: Van Westendorp Surveys Pinpoint the Pricing Sweet Spot for Products
“We put a Van Westendorp survey in front of them to get feedback on You know, how much is too much? How little is too little? What do you think is fair? What would feel like a good value for you? And the union of those four questions helps to get you right to w…”
Disclosure
Campos: Woven targets 7%+ conversion for target persona users
“So when we acquire a user who fits our target persona, You know, we want to see that, you know, we're converting them to paying users at least seven percent of the time, and ideally above that.”
Disclosure
Campos: Facebook internal calendar tools inspired the founding of Woven
“There was a tool that we had at Facebook called the meeting tool and eventually became the calendar tool. And the innards of that were ultimately what inspired Woven.”
Disclosure
Woven Targeted $10 Per User Monthly Subscription Pre-Launch
“Woven is pre-revenue, so we haven't enabled our paywall just yet, but we're, the products can be a price about 10 bucks a user per month.”
Disclosure
Campos: Woven Targeted Desktop CAC Under $12 and Mobile Near $5
“We had two platforms that we were testing on desktop and mobile. We were trying to get the desktop CACs below 12 bucks. A user, we were trying to get the mobile CACs down to as close as five.”
Disclosure
Woven Targeted an LTV-to-CAC Ratio Above Three
“Ultimately, when we're looking at the entire marketing budget, we're trying to keep that you know, LTV to CAC ratio above three. So, you know, the higher we can price the product and the more we can spend on acquisition, but for a 10 dollar user a month produc…”
Disclosure
Campos: Woven raised a $4.8M seed round from Amplify and Battery
“So we raised a seed round with Amplify Partners, and then we got Battery Ventures to join that round, and we raised 4.8 million with them.”
Disclosure
Campos: Woven Ran Unbranded Alpha to Avoid Founder Hype Bias
“Even when we put the product out into alpha, we didn't brand it. It wasn't connected to either myself or my co-founder so that we could allow users to use the product without the connection to, you know, who the company is.”
Insight
Building Calendar Apps Is Technically Complex Due to Time Zone Relativity
“To build a calendar app is extremely difficult, and it requires really top-notch engineers. The most, in fact, this is a bit of a surprise for me, the most difficult aspect of this is the nature of time itself. It is complicated.”
Disclosure
Campos: Woven has about 15 employees, including nine engineers
“So today we're about 15 people with nine of them as engineers and one as a product designer. There's, I effectively serve as a product manager and then the rest of the company is growth.”
