Campos: Woven Ran Unbranded Alpha to Avoid Founder Hype Bias
Tim Campos · Woven.com: Ex Facebook CIO Looking to Re-Invent How We Setup Meetings · Aug 2, 2020 · at 6:35
Tim Campos, former Facebook CIO and founder of calendar intelligence startup Woven, explains Woven's early stealth strategy.
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“Even when we put the product out into alpha, we didn't brand it. It wasn't connected to either myself or my co-founder so that we could allow users to use the product without the connection to, you know, who the company is.”
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