Facebook Ads
also referred to as: facebook ad
part of Facebook includes Facebook Ads Manager
15 statements across 15 episodes · 3 bullish · 2 bearish · 15 people on the record · first statement Mar 4, 2016 by Siobhan Moran · said 128 times in 87 episodes since 2016 · across every show →
Mentions by year, the whole family
brought up most by Nathan Latka (76), Nehal Kazim (8), Kimra Luna (5), Udit Goenka (3), Bo Pokstefl (3), Yuri Elkaim (2), Romain Torres (2), Nathan Rothstein (2)
tap a year for its mentions
2025 4 mentions in 3 episodes 1 per episode
2023 3 mentions in 3 episodes 1 per episode
2022 17 mentions in 10 episodes 2 per episode
- How he hit $1m with no FTE's (Fiverr contractors only)
- 3 things this $2m revenue bootstrapper would do differently
- $12m profits, Bootstrapped, $95m ARR out of India
- VR Builder SaaS Hits $5m Revenue, Targeting $10m Series A Now
- HR Tech Company Raises $2.5m on $18m Helping 20 Enterprises Hire Better
- How This Security Company Raised $26m Seed Round With No Revenue
- 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
- How I Generated $250M In Leads As A One Person Marketing Team
- 2 more episodes that year, every mention in 2022 →
2021 1 mention in 1 episode
2020 13 mentions in 7 episodes 2 per episode
- SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
- Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
- Penji Hits $4m Revenue Helping 1000 Customers With Unlimited Design Work
- Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
- 8base is a next generation backend-as-a-service for powering SaaS and other go-to-market applications.
- How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp
- 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
- every mention in 2020, scene by scene →
2019 7 mentions in 6 episodes 1 per episode
- 1431 CRM for Speakers Passes $30k in MRR
- 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
- 1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues
- 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
- 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR
- 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
- every mention in 2019, scene by scene →
2018 17 mentions in 13 episodes 1 per episode
- 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
- 1132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
- 892 SaaS: How he Sold 80,000 Seats at $10 a pop
- 1097 CMS CEO: How to Move 1 Time License Model doing $1.5m Annually to SaaS
- 1093 If you're under 30, is agency/coaching a good way to make money?
- 1078 How agile content marketing solution Turtl hit $125k/mo
- 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
- 1017 The New Nielsen? $12m in Revenue Says, Maybe!
- 5 more episodes that year, every mention in 2018 →
2017 19 mentions in 17 episodes 1 per episode
- 842: SaaS: Ukraine SEO Tool 3x MRR yoy from $20k July 2016 to $70k July 2017
- 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
- 868 SaaS: The Argument for Spending 100% LTV on CAC
- 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
- 843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business
- 809: How This $12m Accounting Biz Moves from On-Prem to SaaS Model
- 799: SaaS: How He Grew To $200k MRR, $2m Raised at $7m Cap
- 785: He Makes $500k+ From Udemy Helping You Code
- 9 more episodes that year, every mention in 2017 →
2016 47 mentions in 27 episodes 2 per episode
- How To Hit $600k Revenue Goal Fast
- EP 458: 1200 Pay Her $47/Mo, Will do $2M This Year with Boom Social CEO Kim Garst
- Art of Your First Six Figure Launch with Kimra Luna
- EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
- EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
- He Made $750k in November, 2015 From Tee Shirt Quilts in Episode 189 with Nathan Rothstein
- How Students Can Sell First $6k with Elijah Montecelli of Montecelli Band & Satchel
- EP 509: 21 Year Old Invests $500k To Re-Invent Webinars with Demio CEO Wyatt Jozwowski
- 19 more episodes that year, every mention in 2016 →
Everything said about Facebook Ads, oldest first
Mar 4, 2016
Jul 14, 2016
Ryan Levesque plans to spend his entire next book advance on marketing
“Whatever I get for the advance will be a marketing project for the next book. That's what it comes down to. So the bigger advance, the more books I'll be able to move. And I'm committed to that. Like I'll spend every penny of that advance to in Facebook ads.”
Jul 26, 2016 bullish
Garst: Facebook Offers beat standard ads and boosted posts in organic reach
“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”
Oct 24, 2016 neutral
Mar 13, 2017
Nova.ai spent zero on paid acquisition before experimenting with Facebook ads
“Just this morning I was setting up literally just prior to this interview, I was setting up our Facebook ads account and our marketing director, he's been all over me on this. He said, let's, you know, do just, you know, do a few thousand a month, you know, le…”
Sep 17, 2017 negative
Jan 2, 2018
Aug 19, 2018
Dec 31, 2018 neutral
Apr 29, 2020 negative
Facebook ads are highly ineffective for acquiring freelance users
“When you try to like when you try to acquire freelancers, right. You kind of really want to bulk acquire as much as possible. You want to go into places where you can basically just like, you know, grab multiple people at once and don't try to pick people up o…”
Jun 24, 2020 neutral
Aug 2, 2020
Apr 27, 2022
Nov 3, 2023 positive
Jun 18, 2025 bullish
D'Souza: Cold outreach remains underutilized because SMBs find setup too complex
“Cold outreach itself, though we think it's a very saturated space, it's still pretty new out there. A lot of businesses still don't use cold outreach because Using Google ads, using Facebook ads is pretty simple for SMB. Cold outreach still feels like rocket s…”