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Kimra Luna

Business Coach & Strategist, KimraLuna.com · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderoperatorother@KimraLuna ↗kimraluna.com ↗

Kimra Luna gained recognition in digital marketing by scaling an online business to nearly $1 million in sales in their first year using unscripted webinars. They created signature online programs such as Be True, Brand You and founded the Freedom Hackers entrepreneurial community.

16statements → 11claims → 0claims resolved → 4/5average certainty → 1.12/5average debate potential → 10said about them ↓

11 not checkable as stated how the 11 claims stand · each chip opens the sources

11 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 0 are resolved, and 11 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kimra argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kimra Luna on measured tape to publish a rate. This says nothing about how they speak.

Everything Kimra Luna said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Luna generated $750,000 in sales during a single February course launch
“In my launch, my most recent launch in February, I made, that was, I made 750,000 dollars in sales during that launch.”
Kimra Luna Jan 24, 2016 ▶ 5:18 Art of Your First Six Figure Launch with Kimra Luna
Disclosure
Luna strictly shuts down any Facebook ad exceeding a $2 conversion cost
“If any ad would go over two dollars a conversion, I actually, I would turn the ad off and then put a new one up. I would adjust like change the graphic or change the copy.”
Kimra Luna Jan 24, 2016 ▶ 9:29 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna emailed her list four times on launch day, generating 200 sign-ups
“I emailed my list actually four times that day. And ended up getting 200 people signed up on the last day.”
Kimra Luna Jan 24, 2016 ▶ 12:27 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna generated over $880K from her signature course in year one
“In my first year in business, I was able to sell over 880,000 dollars in sales with that program alone.”
Kimra Luna Jan 24, 2016 ▶ 2:03 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna generated $1M in six months following her first year in business
“Six months after that, I've been able to generate about a million dollars total revenue from either sales for my program and some JV ventures that I've done.”
Kimra Luna Jan 24, 2016 ▶ 2:13 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna grew her Facebook group from zero to 20,000 members in months
“My Facebook group now has over 20,000 members and I literally had zero in May of last year.”
Kimra Luna Jan 24, 2016 ▶ 4:57 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna spent just $28,000 on ads and team for her $750,000 launch
“When I calculated it was about 28, 28,000 total with like my ads and my designers and all that stuff total.”
Kimra Luna Jan 24, 2016 ▶ 6:35 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna added 5,000 email subscribers in two months using a mini-course
“And I was able to grow my list by about 5000 during November and December, just promoting my mini course.”
Kimra Luna Jan 24, 2016 ▶ 7:46 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna spent just $6,000 on paid traffic to acquire 5,000 email leads
“About 6000.”
Kimra Luna Jan 24, 2016 ▶ 9:19 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna found most buyers registered for four webinars before finally purchasing
“Most people had signed up for at least four of my webinars throughout the past year before they made a purchase of my Be True Brand New program.”
Kimra Luna Jan 24, 2016 ▶ 10:46 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna deleted her unprofitable health blog to pivot to online marketing
“Before that, I was actually a health and wellness food blogger, and I didn't really make very much money doing that and, but I had tons of knowledge in my head, and I decided I wanted to scratch my blog, and I literally deleted it off of the internet. Started …”
Kimra Luna Jan 24, 2016 ▶ 2:43 Art of Your First Six Figure Launch with Kimra Luna
Disclosure
Luna strictly enforced cart closing even when late buyers offered double price
“And I did not let anybody in after, after that time. And there was people like begging me and begging me. There was like four people who were like, I will pay you double.”
Kimra Luna Jan 24, 2016 ▶ 13:45 Art of Your First Six Figure Launch with Kimra Luna
Disclosure
Luna sold her digital marketing course for $2,000 via a membership platform
“The price was 2000... It's a digital program. They actually get access to everything right away. The program goes kind of like from beginners and online marketing all the way to more advanced strategies, like actually launching and putting together courses and…”
Kimra Luna Jan 24, 2016 ▶ 13:56 Art of Your First Six Figure Launch with Kimra Luna
Disclosure
Luna replaced live Q&A calls with weekly hashtag-based asynchronous office hours
“What I did is I asked my group to use a particular hashtag on a certain day. I was like, Hey, you know, every Thursday use this hashtag and I will come in the group and answer everybody's questions that use that hashtag on it.”
Kimra Luna Jan 24, 2016 ▶ 14:45 Art of Your First Six Figure Launch with Kimra Luna
Disclosure
Luna linked every opt-in thank-you page directly to her Facebook group
“So every time someone would opt into something, whether they opt in for a webinar or something for free, like a free mini course or worksheet or something, the thank you page would always have a link to join my group.”
Kimra Luna Jan 24, 2016 ▶ 16:13 Art of Your First Six Figure Launch with Kimra Luna
Assertion Not checkable as stated
Luna was on welfare for four years before building her million-dollar business
“I was on welfare for four years with my two kids, and I think I needed to go through that part in order to be where I am now.”
Kimra Luna Jan 24, 2016 ▶ 19:32 Art of Your First Six Figure Launch with Kimra Luna

The other half of the tape: Kimra Luna's own voice is left out of every number here. Other people bring the name up 10 times in 4 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4Molly Marie Kaiser 4Eric Siu 2

Every mention by year

tap a year for its mentions
00521042016episodesmentions
0242016episodes it came up in
001.322.542016episodesmentions per episode
2016 10 mentions in 4 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
Art of Your First Six Figure Launch with Kimra Luna Jan 24, 2016 10m
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