Entrepreneur Kimra Luna describes the product structure, curriculum, and pricing of her flagship online course to host Nathan Latka.
0:00 / 0:18exact quote · 18.4s
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“The price was 2000... It's a digital program. They actually get access to everything right away. The program goes kind of like from beginners and online marketing all the way to more advanced strategies, like actually launching and putting together courses and things like that... A membership site with videos and trainings, worksheets.”
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More from Kimra Luna
AssertionNot checkable as stated
Luna generated $750,000 in sales during a single February course launch
“In my launch, my most recent launch in February, I made, that was, I made 750,000 dollars in sales during that launch.”
Kimra LunaJan 24, 2016▶ 5:18Art of Your First Six Figure Launch with Kimra Luna
Disclosure
Luna strictly shuts down any Facebook ad exceeding a $2 conversion cost
“If any ad would go over two dollars a conversion, I actually, I would turn the ad off and then put a new one up. I would adjust like change the graphic or change the copy.”
Kimra LunaJan 24, 2016▶ 9:29Art of Your First Six Figure Launch with Kimra Luna
AssertionNot checkable as stated
Luna emailed her list four times on launch day, generating 200 sign-ups
“I emailed my list actually four times that day. And ended up getting 200 people signed up on the last day.”
Kimra LunaJan 24, 2016▶ 12:27Art of Your First Six Figure Launch with Kimra Luna
AssertionNot checkable as stated
Luna generated over $880K from her signature course in year one
“In my first year in business, I was able to sell over 880,000 dollars in sales with that program alone.”
Kimra LunaJan 24, 2016▶ 2:03Art of Your First Six Figure Launch with Kimra Luna
AssertionNot checkable as stated
Luna generated $1M in six months following her first year in business
“Six months after that, I've been able to generate about a million dollars total revenue from either sales for my program and some JV ventures that I've done.”
Kimra LunaJan 24, 2016▶ 2:13Art of Your First Six Figure Launch with Kimra Luna
AssertionNot checkable as stated
Luna grew her Facebook group from zero to 20,000 members in months
“My Facebook group now has over 20,000 members and I literally had zero in May of last year.”
Kimra LunaJan 24, 2016▶ 4:57Art of Your First Six Figure Launch with Kimra Luna
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