Will Dinkel

Co-Founder and CEO, Delight · 1 appearance on the record.

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Will Dinkel co-founded and served as CEO of Nova.ai, an AI sales-acceleration platform that raised over $2.2 million. He subsequently co-founded Delight, an AI customer-engagement solution built for trade and field service businesses, which was acquired by Simpro Group in 2026.

12statements → 6claims → 0claims resolved → 3.92/5average certainty → 1.33/5average debate potential → 1said about them ↓

1 not yet assessed 5 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 6 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Will argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Will Dinkel on measured tape to publish a rate. This says nothing about how they speak.

Everything Will Dinkel said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Nova.ai claims to increase sales lead conversion rates by 4x to 5x
“What we do is we just help people convert it about a four to five times higher rate than they are without our product.”
Will Dinkel Mar 13, 2017 ▶ 2:39 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Disclosure
Nova.ai scales its sales team using pods of 3 AEs and 1 SDR
“So we scale our sales in, in classes of three AEs and SDR and a customer success rep.”
Will Dinkel Mar 13, 2017 ▶ 11:09 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Assertion Not checkable as stated
A top Nova.ai SDR books 20 to 30 sales appointments per week
“Yeah. So one of our SDRs who's cranking can do, you know, 20 to 30 appointments a week.”
Will Dinkel Mar 13, 2017 ▶ 11:56 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Prediction Not checkable as stated
Will Dinkel predicts a 3-to-6 year land grab in sales workflow software
“I think, you know, the next three, four, five, six years is going to be a bit of a land grab.”
Will Dinkel Mar 13, 2017 ▶ 14:04 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Disclosure
Nova.ai raised $2.25M in capital with backing from Salesforce Ventures
“So so we raised two and a quarter so far. Salesforce ventures is one of the investors among a few others.”
Will Dinkel Mar 13, 2017 ▶ 6:19 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Assertion Not checkable as stated
Nova.ai recently surpassed 100 enterprise software customers
“We just crossed a hundred customers.”
Will Dinkel Mar 13, 2017 ▶ 7:49 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Assertion Not publicly verifiable
Nova.ai charges a list price of $150 per sales rep per month
“So actually it's a 150 a month per rep.”
Will Dinkel Mar 13, 2017 ▶ 10:13 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Disclosure
Nova.ai SDRs rely entirely on cold outreach to VPs of Sales
“Exactly. Yeah. It's just direct. Yeah. They're just going out cold to, you know, VPs of sales at, you know, companies of, you know, a 150 plus employees.”
Will Dinkel Mar 13, 2017 ▶ 13:26 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Disclosure
Nova.ai raised its entire $2.25M early funding exclusively via SAFEs
“In true YC fashion yeah, we do it all in safes.”
Will Dinkel Mar 13, 2017 ▶ 6:36 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Assertion Not checkable as stated
Nova.ai's new enterprise customer contracts average 15 to 20 seats
“And now we're coming in, we're looking at seat size deals of 15, 20 on average right now for our new deals.”
Will Dinkel Mar 13, 2017 ▶ 8:38 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Disclosure
Nova.ai spent zero on paid acquisition before experimenting with Facebook ads
“Just this morning I was setting up literally just prior to this interview, I was setting up our Facebook ads account and our marketing director, he's been all over me on this. He said, let's, you know, do just, you know, do a few thousand a month, you know, le…”
Will Dinkel Mar 13, 2017 ▶ 12:48 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel
Disclosure
Nova.ai CEO manages daily priorities and task backlogs primarily using Apple Notes
“Like, you know what I use most heavily is I just have my notes, my Apple notes, and every day I come in and I reprioritize my day and I reprioritize my week. And then I kind of groom the backlog for a couple of minutes too.”
Will Dinkel Mar 13, 2017 ▶ 17:21 EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel

The other half of the tape: Will Dinkel's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with C Mar 13, 2017 9m
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