Nova.ai spent zero on paid acquisition before experimenting with Facebook ads
Will Dinkel · EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel · Mar 13, 2017 · at 12:48
Nova.ai co-founder and CEO Will Dinkel discusses the company's marketing spend with Nathan Latka.
0:00 / 0:25exact quote · 25.6s
720p mp4 · rendered on demand · StarZero watermark
“Just this morning I was setting up literally just prior to this interview, I was setting up our Facebook ads account and our marketing director, he's been all over me on this. He said, let's, you know, do just, you know, do a few thousand a month, you know, let me prove you wrong. Voiceover: Try it. SPEAKER_02: Yeah. So we're experimenting with that now. We'll see how it goes. Maybe check in a month and I'll tell you how that's been humming along. Nathan Latka: Okay. But nothing to date. Will Dinkel: No, nothing to date.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Will Dinkel
Nova.ai claims to increase sales lead conversion rates by 4x to 5x
“What we do is we just help people convert it about a four to five times higher rate than they are without our product.”
Nova.ai scales its sales team using pods of 3 AEs and 1 SDR
“So we scale our sales in, in classes of three AEs and SDR and a customer success rep.”
A top Nova.ai SDR books 20 to 30 sales appointments per week
“Yeah. So one of our SDRs who's cranking can do, you know, 20 to 30 appointments a week.”
Will Dinkel predicts a 3-to-6 year land grab in sales workflow software
“I think, you know, the next three, four, five, six years is going to be a bit of a land grab.”