The Ledger
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Nova.ai claims to increase sales lead conversion rates by 4x to 5x
“What we do is we just help people convert it about a four to five times higher rate than they are without our product.”
Nova.ai scales its sales team using pods of 3 AEs and 1 SDR
“So we scale our sales in, in classes of three AEs and SDR and a customer success rep.”
A top Nova.ai SDR books 20 to 30 sales appointments per week
“Yeah. So one of our SDRs who's cranking can do, you know, 20 to 30 appointments a week.”
Will Dinkel predicts a 3-to-6 year land grab in sales workflow software
“I think, you know, the next three, four, five, six years is going to be a bit of a land grab.”
Nova.ai raised $2.25M in capital with backing from Salesforce Ventures
“So so we raised two and a quarter so far. Salesforce ventures is one of the investors among a few others.”
Nova.ai charges a list price of $150 per sales rep per month
“So actually it's a 150 a month per rep.”
Nova.ai SDRs rely entirely on cold outreach to VPs of Sales
“Exactly. Yeah. It's just direct. Yeah. They're just going out cold to, you know, VPs of sales at, you know, companies of, you know, a 150 plus employees.”
Nova.ai raised its entire $2.25M early funding exclusively via SAFEs
“In true YC fashion yeah, we do it all in safes.”
Nova.ai's new enterprise customer contracts average 15 to 20 seats
“And now we're coming in, we're looking at seat size deals of 15, 20 on average right now for our new deals.”
Nova.ai spent zero on paid acquisition before experimenting with Facebook ads
“Just this morning I was setting up literally just prior to this interview, I was setting up our Facebook ads account and our marketing director, he's been all over me on this. He said, let's, you know, do just, you know, do a few thousand a month, you know, le…”
Nova.ai CEO manages daily priorities and task backlogs primarily using Apple Notes
“Like, you know what I use most heavily is I just have my notes, my Apple notes, and every day I come in and I reprioritize my day and I reprioritize my week. And then I kind of groom the backlog for a couple of minutes too.”