Assertion Not publicly verifiable AI assessment confidence: 80% certainty 4/5 debate potential 1/5

Nova.ai charges a list price of $150 per sales rep per month

Will Dinkel · EP 597: Nova.ai Passes 100 Customers, $2.2M Raised To Help SDR's Sell More Using AI with CEO Will Dinkel · Mar 13, 2017 · at 10:13

Will Dinkel, CEO of Nova.ai, discusses the company's pricing model and unit economics with Nathan Latka.

0:00 / 0:02exact quote · 2.7s

720p mp4 · rendered on demand · StarZero watermark

“So actually it's a 150 a month per rep.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Nova.ai charges $150 per month per sales representative seat.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

On March 13, 2017, then-CEO of Nova.ai Will Dinkel stated on the Top Founders podcast that the company charged $150 per month per sales representative seat. However, historical web archives and SaaS directory listings from 2016–2017 show that Nova.ai operated via custom enterprise sales consultations without publishing standardized list pricing. Because the company has since been acquired and ceased independent operations, internal contract pricing details from that era cannot be verified or settled through public records.

Archived marketing pages and historical SaaS directory listings for Nova.ai in 2016–2017 did not feature public self-serve list pricing, instead requiring custom sales consultations.
The only public record stating the $150 per seat per month figure is Dinkel's own podcast interview, with no independent public documentation available to verify the claim.

Checked against

[1] youtube.com [2] ycombinator.com [3] ontonym.com [4] pitchbook.com [5] podchaser.com [6] forumvc.com [7] g2.com [8] forumvc.com

"nova.ai" "pricing" OR "per month" OR "$150" "nova.ai" "Will Dinkel" OR "trynova" OR "withnova" "Will Dinkel" "Nova" pricing sales rep OR seat OR month "nova" "will dinkel" "pricing" OR "month" OR "seat" OR "$150" -latka -podcast "nova" "will dinkel" "pricing" "nova.ai" OR "trynova.com" OR "will dinkel" pricing "150" "nova.ai" 2016 OR 2017 "pricing" OR "seat" OR "$150" "nova.ai" "$150/mo" OR "$150/month" OR "$150 per"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Nova.ai Will Dinkel

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Disclosure

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Prediction Not checkable as stated

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Disclosure

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“So so we raised two and a quarter so far. Salesforce ventures is one of the investors among a few others.”

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Assertion Not checkable as stated

Nova.ai recently surpassed 100 enterprise software customers

“We just crossed a hundred customers.”

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Nova.ai charges a list price of $150 per sales rep per month

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