Ryan Levesque

Founder and CEO, The ASK Method® Company · 1 appearance on the record.

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founderauthorexecutiveinvestor@askryanlevesque ↗LinkedIn ↗ryanlevesque.net ↗

Ryan Levesque developed the ASK Method and quiz funnel frameworks to help businesses segment audiences using targeted surveys. He authored the bestselling books Ask and Choose, and co-founded the marketing software company Bucket.io.

10statements → 5claims → 0claims resolved → 4.2/5average certainty → 1.7/5average debate potential → 15said about them ↓

5 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 insight · 4 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ryan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ryan Levesque on measured tape to publish a rate. This says nothing about how they speak.

What they said10 What others said15 Episodes1

Everything Ryan Levesque said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Ryan Levesque spent $1 million of his own money marketing 'Ask'

“I spent a million dollars of my own money.”

Ryan Levesque Jul 14, 2016 ▶ 5:15 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Insight

A published book is the ultimate business card, says Ryan Levesque

“There's no better business card to hand somebody than a business card in the form of a book.”

Ryan Levesque Jul 14, 2016 ▶ 2:18 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Disclosure

Ryan Levesque received zero royalties from publisher Dunham Books for 'Ask'

“I got no royalty.”

Ryan Levesque Jul 14, 2016 ▶ 4:35 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Disclosure

Ryan Levesque plans to spend his entire next book advance on marketing

“Whatever I get for the advance will be a marketing project for the next book. That's what it comes down to. So the bigger advance, the more books I'll be able to move. And I'm committed to that. Like I'll spend every penny of that advance to in Facebook ads.”

Ryan Levesque Jul 14, 2016 ▶ 7:58 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Assertion Not checkable as stated

Podcast appearances drove far more book sales than affiliate partners

“So we moved a ton more books through podcasting than I expected and a lot less through you know, people that I would consider partners and friends.”

Ryan Levesque Jul 14, 2016 ▶ 9:24 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Assertion Not checkable as stated

Ryan Levesque's top marketing funnel captures up to 100,000 emails daily

“The, my most successful market today We do upwards of between 95 and 100,000 email opt-ins, so leads, per day. That's daily.”

Ryan Levesque Jul 14, 2016 ▶ 11:11 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Assertion Not checkable as stated

Ryan Levesque sold 55,000 copies of his self-funded book 'Ask'

“Between 55 and 55,060 thousand copies.”

Ryan Levesque Jul 14, 2016 ▶ 4:19 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Prediction Not checkable as stated

Ryan Levesque projects a $250,000 to $500,000 advance for next book

“It'll be a six figure advance. Well, I don't think it'll be a seven figure advance. It'll be a six figure advance. And I think probably, you know, the sweet spot that I'd be hoping for would be in the 250 to five, 500,000.”

Ryan Levesque Jul 14, 2016 ▶ 7:42 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Assertion Not checkable as stated

Ryan Levesque generated $1M annually across three quirky niche e-commerce markets

“So I executed the ask method in three markets. Scrabble tile jewelry, orchid care, and memory improvement... Collectively over a million a year.”

Ryan Levesque Jul 14, 2016 ▶ 12:15 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Disclosure

Ryan Levesque charged $75,000 upfront plus royalties for marketing consulting

“Businesses paid me a retainer. So it ended up being as much as 5000 dollars a month. And that was for a, in the end, a bi-weekly, 30 minute phone call. That was the consulting piece. They'd also pay me a big upfront chunk of money. To design their overall funn…”

Ryan Levesque Jul 14, 2016 ▶ 13:15 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

The other half of the tape: Ryan Levesque's own voice is left out of every number here. Other people bring the name up 15 times in 8 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 11 Andy Fletcher 3 Mike Hawkins 1