The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ryan Levesque spent $1 million of his own money marketing 'Ask'
“I spent a million dollars of my own money.”
A published book is the ultimate business card, says Ryan Levesque
“There's no better business card to hand somebody than a business card in the form of a book.”
Ryan Levesque plans to spend his entire next book advance on marketing
“Whatever I get for the advance will be a marketing project for the next book. That's what it comes down to. So the bigger advance, the more books I'll be able to move. And I'm committed to that. Like I'll spend every penny of that advance to in Facebook ads.”
Podcast appearances drove far more book sales than affiliate partners
“So we moved a ton more books through podcasting than I expected and a lot less through you know, people that I would consider partners and friends.”
Ryan Levesque's top marketing funnel captures up to 100,000 emails daily
“The, my most successful market today We do upwards of between 95 and 100,000 email opt-ins, so leads, per day. That's daily.”
Ryan Levesque sold 55,000 copies of his self-funded book 'Ask'
“Between 55 and 55,060 thousand copies.”
Ryan Levesque projects a $250,000 to $500,000 advance for next book
“It'll be a six figure advance. Well, I don't think it'll be a seven figure advance. It'll be a six figure advance. And I think probably, you know, the sweet spot that I'd be hoping for would be in the 250 to five, 500,000.”
Ryan Levesque generated $1M annually across three quirky niche e-commerce markets
“So I executed the ask method in three markets. Scrabble tile jewelry, orchid care, and memory improvement... Collectively over a million a year.”
Ryan Levesque charged $75,000 upfront plus royalties for marketing consulting
“Businesses paid me a retainer. So it ended up being as much as 5000 dollars a month. And that was for a, in the end, a bi-weekly, 30 minute phone call. That was the consulting piece. They'd also pay me a big upfront chunk of money. To design their overall funn…”