Insight
Facebook ads worked well for Kontentino but proved hard to scale
“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”
Assertion Not checkable as stated
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra.
[789] Nathan Latka: They're bringing you cheaper leads or higher volume or both?
[792] Bo Pokstefl: higher quality of leads.”
Assertion Not checkable as stated
Kontentino serves over 700 paid accounts and 4,000 brands
“We have over 700 paid accounts, but in those accounts, there's over 4000 brands and agencies.”
Prediction Not checkable as stated
Kontentino expected to cross $1 million in ARR by July 2020
“Within two weeks. I hope so. Within two weeks. We're waiting for that.”
Disclosure
Kontentino targets €6,000 to €7,000 in monthly net new MRR
“Our target is about, actually, you said it right, it's about six to 7000 euros.”
Assertion Not checkable as stated
Kontentino stabilized its gross annual revenue churn at 11% to 12%
“But now we stabilized it and it's about 12, 11% a year.”
Assertion Not checkable as stated
Kontentino adds €2,000 to €2,500 in monthly expansion MRR
“I don't know the percentage, but in the past six months, we are getting around 2002 1500 euros MRR from the expansion.”
Disclosure
Kontentino spends €10,000 to €15,000 monthly on direct paid ads
“Direct paid it's about 10, 10 to 15,000 euros a month.”
Disclosure
Kontentino's paid channel customer acquisition cost is €350 to €360
“It's about the cost per acquisition is about 353 160 euros.”
Disclosure
Kontentino remains fully bootstrapped and plans to continue without outside capital
“We still bootstrapped and we keep bootstrapping.”
Assertion Supported
Kontentino is approximately €85,000 cash-flow positive for the year
“We are at the moment. We are around 85,000 euros cash positive.”
Disclosure
Kontentino would target over $2 million if it raised strategic funding
“It's above two million.”
Assertion Not checkable as stated
Kontentino's ARPU is $115 per month
“The ARPU is a slightly higher. It's 115.”
Opinion
Multinational brand management is Kontentino's best premium upsell feature
“I would say it's called content base. It's for managing multinational brands. So, so the brands have control over the brand across multiple countries. I would say that's the best premium feature we have.”
Disclosure
Kontentino relies on customer success and onboarding over outbound sales
“We don't do outbound sale. We have more like onboarding team and customer support and customer success.”
Disclosure
Kontentino operates as a hybrid of Asana and Hootsuite
“Content, you know, basically is a social media tool which helps to collaborate and approve created content. It's basically like Santa and Hootsuite would have a baby.”
