Capterra delivers higher quality leads for Kontentino than G2
Bo Pokstefl · Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite · Jun 24, 2020 · at 13:08
Bo Pokstefl, CEO of Kontentino, compares the performance of review platforms G2 and Capterra in interview with Nathan Latka.
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“For us, Capterra. [789] Nathan Latka: They're bringing you cheaper leads or higher volume or both? [792] Bo Pokstefl: higher quality of leads.”
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More from Bo Pokstefl
Facebook ads worked well for Kontentino but proved hard to scale
“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”
Kontentino serves over 700 paid accounts and 4,000 brands
“We have over 700 paid accounts, but in those accounts, there's over 4000 brands and agencies.”
Kontentino expected to cross $1 million in ARR by July 2020
“Within two weeks. I hope so. Within two weeks. We're waiting for that.”
Kontentino targets €6,000 to €7,000 in monthly net new MRR
“Our target is about, actually, you said it right, it's about six to 7000 euros.”