Kontentino

30 statements across 3 episodes · 11 bullish · 3 bearish · 3 people on the record · first statement Jun 24, 2020 by Bo Pokstefl · said 28 times in 3 episodes since 2020 · across every show →

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brought up most by Nathan Latka (19), Bohumil Pokštefl (4), Bo Pokstefl (1)

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Everything said about Kontentino, oldest first

Jun 24, 2020
Assertion Not checkable as stated
Kontentino serves over 700 paid accounts and 4,000 brands
“We have over 700 paid accounts, but in those accounts, there's over 4000 brands and agencies.”
Bo Pokstefl Jun 24, 2020 ▶ 4:48 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Disclosure
Kontentino spends €10,000 to €15,000 monthly on direct paid ads
“Direct paid it's about 10, 10 to 15,000 euros a month.”
Bo Pokstefl Jun 24, 2020 ▶ 12:40 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Assertion Not checkable as stated
Kontentino's ARPU is $115 per month
“The ARPU is a slightly higher. It's 115.”
Bo Pokstefl Jun 24, 2020 ▶ 2:29 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Disclosure
Kontentino targets €6,000 to €7,000 in monthly net new MRR
“Our target is about, actually, you said it right, it's about six to 7000 euros.”
Bo Pokstefl Jun 24, 2020 ▶ 8:33 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 positive
Opinion
Multinational brand management is Kontentino's best premium upsell feature
“I would say it's called content base. It's for managing multinational brands. So, so the brands have control over the brand across multiple countries. I would say that's the best premium feature we have.”
Bo Pokstefl Jun 24, 2020 ▶ 4:29 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 positive
Assertion Supported
Kontentino is approximately €85,000 cash-flow positive for the year
“We are at the moment. We are around 85,000 euros cash positive.”
Bo Pokstefl Jun 24, 2020 ▶ 14:13 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 positive
Assertion Not checkable as stated
Kontentino stabilized its gross annual revenue churn at 11% to 12%
“But now we stabilized it and it's about 12, 11% a year.”
Bo Pokstefl Jun 24, 2020 ▶ 10:23 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Disclosure
Kontentino remains fully bootstrapped and plans to continue without outside capital
“We still bootstrapped and we keep bootstrapping.”
Bo Pokstefl Jun 24, 2020 ▶ 13:41 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 positive
Assertion Not checkable as stated
Kontentino adds €2,000 to €2,500 in monthly expansion MRR
“I don't know the percentage, but in the past six months, we are getting around 2002 1500 euros MRR from the expansion.”
Bo Pokstefl Jun 24, 2020 ▶ 10:39 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 neutral
Insight
Facebook ads worked well for Kontentino but proved hard to scale
“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”
Bo Pokstefl Jun 24, 2020 ▶ 12:06 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 positive
Disclosure
Kontentino operates as a hybrid of Asana and Hootsuite
“Content, you know, basically is a social media tool which helps to collaborate and approve created content. It's basically like Santa and Hootsuite would have a baby.”
Bo Pokstefl Jun 24, 2020 ▶ 2:13 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Disclosure
Kontentino relies on customer success and onboarding over outbound sales
“We don't do outbound sale. We have more like onboarding team and customer support and customer success.”
Bo Pokstefl Jun 24, 2020 ▶ 6:17 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 bullish
Prediction Not checkable as stated
Kontentino expected to cross $1 million in ARR by July 2020
“Within two weeks. I hope so. Within two weeks. We're waiting for that.”
Bo Pokstefl Jun 24, 2020 ▶ 5:16 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Disclosure
Kontentino's paid channel customer acquisition cost is €350 to €360
“It's about the cost per acquisition is about 353 160 euros.”
Bo Pokstefl Jun 24, 2020 ▶ 13:27 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020
Disclosure
Kontentino would target over $2 million if it raised strategic funding
“It's above two million.”
Bo Pokstefl Jun 24, 2020 ▶ 16:35 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Jun 24, 2020 positive
Assertion Not checkable as stated
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra. [789] Nathan Latka: They're bringing you cheaper leads or higher volume or both? [792] Bo Pokstefl: higher quality of leads.”
Bo Pokstefl Jun 24, 2020 ▶ 13:08 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Apr 27, 2022
Assertion Not checkable as stated
Pokštefl: Kontentino accumulated nearly $700,000 in cash and profits
“We accumulated almost 700,000 dollars In cash and profits, even though that was not our plan.”
Bohumil Pokštefl Apr 27, 2022 ▶ 4:14 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022
Assertion Not checkable as stated
90% of Kontentino's customers came from Facebook ads pre-2019
“90% of our customers came from Facebook ads before 2019.”
Bohumil Pokštefl Apr 27, 2022 ▶ 5:22 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022 negative
Insight
Pokštefl: Scaling a team solely with junior employees stalls company execution
“So, the passionate people can help you start. They can help you build a foundation, the base, build a culture, but all of a sudden when you have 15 people who are all juniors with zero experience, you get yourself into a problem, because you are spending hundr…”
Bohumil Pokštefl Apr 27, 2022 ▶ 10:21 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022
Assertion Not checkable as stated
Pokštefl: Kontentino grew headcount from 18 to 45 in nine months
“Like, we grew actually our FTE headcount from 18 to 45 in nine months.”
Bohumil Pokštefl Apr 27, 2022 ▶ 17:24 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022 bullish
Disclosure
Pokštefl: Kontentino Plans to Raise VC After Reaching $4M-$5M ARR
“We are thinking about raising, but we want to get to four to five million as soon as possible. Then we start to be interesting for VCs, which are interesting for us as well. So, that's our first milestone, four to five million ARR.”
Bohumil Pokštefl Apr 27, 2022 ▶ 25:24 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022 positive
Insight
Pokštefl: Employees can grow horizontally as experts rather than managers
“The point here is that people usually think in organization that the only way how they can grow in your organization is vertically. So when they are three years in your company, they're expecting that they will be a team leaders and managers. You know, it does…”
Bohumil Pokštefl Apr 27, 2022 ▶ 15:22 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022
Assertion Not checkable as stated
60% of Kontentino's current customers come from word of mouth
“We fixed our attribution model, and we find out that 60% of our current customers came from word of mouth.”
Bohumil Pokštefl Apr 27, 2022 ▶ 6:36 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022
Assertion Not checkable as stated
Kontentino's CAC increased from $350 to $1,100 after 2019
“This is our customer acquisition cost before 2019. 350 US dollars. Quite okay. But what happened is that right now we have 1100 customer acquisition cost.”
Bohumil Pokštefl Apr 27, 2022 ▶ 5:03 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022
Assertion Supported
Pokštefl: Kontentino was Slovakia's fastest-growing tech company two years running
“We've been the fastest growing tech company in Slovakia two years in a row, and top 10 in Central Europe and Eastern Europe.”
Bohumil Pokštefl Apr 27, 2022 ▶ 3:28 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022 negative
Disclosure
Pokštefl: Kontentino spent years failing to develop original developer into CTO
“The CTO was very talented, great software developer, but he didn't have what it takes to be a good leader. A good CTO. He didn't have the strategic mindset about things. He didn't really understand the scalability for technology and stuff like that, and we spe…”
Bohumil Pokštefl Apr 27, 2022 ▶ 12:07 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022 negative
Opinion
Pokštefl: Hiring a COO from the outside is very hard
“Because I think that hiring a COO from the outside works, but I found it kind of very hard, and you need to be fortunate to find someone who you would click immediately that you would feel that, ok, this is the partner I wanna work with.”
Bohumil Pokštefl Apr 27, 2022 ▶ 20:19 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022 positive
Assertion Not checkable as stated
Kontentino maintains monthly revenue churn below 2%
“We have, ah, below two percent, ah, revenue monthly churn rate.”
Bohumil Pokštefl Apr 27, 2022 ▶ 7:29 3 things this $2m revenue bootstrapper would do differently
Apr 27, 2022
Assertion Not checkable as stated
Pokštefl: Over 7,000 agencies and brands use Kontentino worldwide
“And we've got over 7000 agencies and brands using our tool worldwide.”
Bohumil Pokštefl Apr 27, 2022 ▶ 3:35 3 things this $2m revenue bootstrapper would do differently
Nov 1, 2022 bullish
Disclosure
Latka: Founderpath would offer $5M debt to raise Kontentino deal to $13M
“Just if you ever want to jack up the price above eight million we would love to put maybe five million of debt on top of that. So now the total deal price is something like thirteen million.”
Nathan Latka Nov 1, 2022 ▶ 44:04 How we bootstrapped to $2m ARR, $800k in Profits, and what we plan to do with extra cash
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