Bo Pokstefl, CEO of Kontentino, reports the company's CAC for acquiring customers paying around $115 per month.
0:00 / 0:06exact quote · 6.2s
720p mp4 · rendered on demand · StarZero watermark
“It's about the cost per acquisition is about 353 160 euros.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Bo Pokstefl
Insight
Facebook ads worked well for Kontentino but proved hard to scale
“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”
Bo PoksteflJun 24, 2020▶ 12:06Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
AssertionNot checkable as stated
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra.
[789] Nathan Latka: They're bringing you cheaper leads or higher volume or both?
[792] Bo Pokstefl: higher quality of leads.”
Bo PoksteflJun 24, 2020▶ 13:08Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
AssertionNot checkable as stated
Kontentino serves over 700 paid accounts and 4,000 brands
“We have over 700 paid accounts, but in those accounts, there's over 4000 brands and agencies.”
Bo PoksteflJun 24, 2020▶ 4:48Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
PredictionNot checkable as stated
Kontentino expected to cross $1 million in ARR by July 2020
“Within two weeks. I hope so. Within two weeks. We're waiting for that.”
Bo PoksteflJun 24, 2020▶ 5:16Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Disclosure
Kontentino targets €6,000 to €7,000 in monthly net new MRR
“Our target is about, actually, you said it right, it's about six to 7000 euros.”
Bo PoksteflJun 24, 2020▶ 8:33Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
AssertionNot checkable as stated
Kontentino stabilized its gross annual revenue churn at 11% to 12%
“But now we stabilized it and it's about 12, 11% a year.”
Bo PoksteflJun 24, 2020▶ 10:23Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.