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G2

also referred to as: g2 crowd

includes G2 Track, G2 Marketing Solutions, G2 Marketplace, G2 Deals, G2 Stack

60 statements across 15 episodes · 24 bullish · 8 bearish · 13 people on the record · first statement May 30, 2017 by Andrew Yates · said 271 times in 74 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (125), Godard Abel (54), Nicolas Vandenberghe (6), Muhammad Younas (6), Kate Sukenko (6), Gil Allouche (6), Lucjan Suski (5), Anton Viborny (4)

tap a year for its mentions
00758150152017201820192020202120222023202420252026episodesmentions
08152017201820192020202120222023202420252026episodes it came up in
0057.510152017201820192020202120222023202420252026episodesmentions per episode
2026 7 mentions in 3 episodes 2 per episode
2025 3 mentions in 2 episodes 2 per episode
2024 10 mentions in 3 episodes 3 per episode
2023 15 mentions in 7 episodes 2 per episode
2022 56 mentions in 15 episodes 4 per episode
2021 112 mentions in 13 episodes 9 per episode
2020 31 mentions in 7 episodes 4 per episode
2019 16 mentions in 12 episodes 1 per episode
2018 14 mentions in 7 episodes 2 per episode
2017 7 mentions in 5 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about G2, oldest first

May 30, 2017 positive
Assertion Contradicted
Artesian ranks second on G2 Crowd behind DiscoverOrg
“We're now number two in the G two crowd ranking in terms of the most popular sales intelligence platform, just behind the guys at discover org.”
Andrew Yates May 30, 2017 ▶ 9:06 675: Would you acquire Mattermark? Artesian $700k MRR, $40M Raised w/ CEO Andrew Yates
Jan 1, 2018
Insight
Ad position six can outperform position one in software directories
“We've actually seen in certain directories that being at position six is better than being at position one.”
Max Yoder Jan 1, 2018 ▶ 13:20 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Jun 9, 2020 positive
Assertion Supported
Phil Strazzulla claims his platform outranks G2 on shared target search queries
“I am actually beating them on lots of relevant queries, and they are targeting the same exact queries.”
Phil Strazzulla Jun 9, 2020 ▶ 11:31 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Jun 9, 2020 negative
Insight
Strazzulla: Vendor-incentivized reviews ruin B2B software buying processes
“And the reality of how that happens is that the head of marketing and all these different vendors pays their customers to leave reviews when they have a positive interaction with their software, which they should do, right? It's like totally aligned with their…”
Phil Strazzulla Jun 9, 2020 ▶ 5:18 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Jun 9, 2020 positive
Assertion Not checkable as stated
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Phil Strazzulla Jun 9, 2020 ▶ 9:15 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Jun 24, 2020 positive
Assertion Not checkable as stated
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra. [789] Nathan Latka: They're bringing you cheaper leads or higher volume or both? [792] Bo Pokstefl: higher quality of leads.”
Bo Pokstefl Jun 24, 2020 ▶ 13:08 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Dec 4, 2020 positive
Assertion Not checkable as stated
Abel: G2 Net Dollar Retention Exceeds 130%
“And we're going over a 130% net dollar.”
Godard Abel Dec 4, 2020 ▶ 13:33 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 neutral
Assertion Not checkable as stated
Abel: G2 pricing ranges from $10k for SMBs to seven figures for enterprise
“Small vendors, it starts about 10,000 a year. Mid-market vendors is probably more, like, 30 to 50, even to a hundred, depending on how many products they have, how much of our solution they use, and then some enterprises are now spending over seven figures.”
Godard Abel Dec 4, 2020 ▶ 6:58 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020
Disclosure
Abel: G2's first $2 million was self-funded by its founders
“The first two million funding came from us.”
Godard Abel Dec 4, 2020 ▶ 7:56 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020
Assertion Supported
Abel: G2 has raised $100 million in total funding
“A hundred million.”
Godard Abel Dec 4, 2020 ▶ 11:12 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 neutral
Assertion Not checkable as stated
Abel: Slack has never paid G2 despite ranking number one
“Like Slack has never paid us, to my chagrin, but they've always been number one rated on GQ, and we don't change that.”
Godard Abel Dec 4, 2020 ▶ 6:22 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 neutral
Assertion Not checkable as stated
Abel: G2 Gross Revenue Retention Runs Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention is probably running around 80%.”
Godard Abel Dec 4, 2020 ▶ 13:23 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 negative
Insight
Abel: Perfect 5.0 product ratings are 'bullshit' and lack credibility
“And actually a vendor with all five point overviews, I would never believe it. It's bullshit. The world isn't that way.”
Godard Abel Dec 4, 2020 ▶ 16:37 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 bullish
Prediction Not checkable as stated
Abel: G2 will finish its fiscal year over $50M run rate
“You know, we'll finish at certainly over 50.”
Godard Abel Dec 4, 2020 ▶ 10:30 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 positive
Assertion Not checkable as stated
Abel: G2's revenue is almost 100% pure SaaS subscriptions
“Almost a hundred now. Because we used to also have, like, a per lead adder, and now we just said, hey, let's just bundle it in, the API, all you can drink.”
Godard Abel Dec 4, 2020 ▶ 9:30 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020
Assertion Not checkable as stated
Abel: G2 has about 2,000 paying customer vendors
“About 2000.”
Godard Abel Dec 4, 2020 ▶ 8:52 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Jan 28, 2021
Disclosure
Indig: G2 aligned marketing and engineering teams under identical milestones
“We were Set under marketing, and we had a product organization with engineers. So one of the main challenges that we tackled, faced, and solved is to work very closely with the engineering organization. And we did that by just setting the same goal, right? We …”
Kevin Indig Jan 28, 2021 ▶ 10:13 SEO Secrets from Shopify, G2 Head of SEO Strategy
Jan 28, 2021 positive
Insight
Indig: FAQ schema snippets increased G2's organic click-through rates
“At the very beginning, when Google wrote FAQ schema out there was a lot of controversy around this and some sites reported lower click rates. We, on the other hand, we're, we noticed the opposite and it's interesting because it seems that FAQ, or at least the …”
Kevin Indig Jan 28, 2021 ▶ 7:32 SEO Secrets from Shopify, G2 Head of SEO Strategy
Jan 28, 2021 positive
Assertion Supported
Indig: G2 is the software marketplace with the most reviews
“G two is the marketplace with the most software reviews.”
Kevin Indig Jan 28, 2021 ▶ 5:58 SEO Secrets from Shopify, G2 Head of SEO Strategy
Jan 28, 2021 positive
Insight
Indig: Content pruning works surprisingly well for large-scale enterprise SEO
“If you work with you know, a site similar to G two or Shopify there's a lot you can do, for example, the content pruning space where you look at what content performs well, what doesn't perform well, and then either consolidate the content that doesn't perform…”
Kevin Indig Jan 28, 2021 ▶ 19:54 SEO Secrets from Shopify, G2 Head of SEO Strategy
Jul 8, 2021 positive
Assertion Not checkable as stated
Abel: G2 Exceeds 130% Net Dollar Retention
“We're going over a 130% net dollar.”
Godard Abel Jul 8, 2021 ▶ 14:07 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021
Disclosure
G2 CEO details pricing tiers from $10K to seven figures
“So small vendors, it starts about 10,000 a year. Mid-market vendors is probably more like 30 to 50, even to a hundred, depending on how many products they have, how much of our solution they use, and then some enterprises are now spending over seven figures.”
Godard Abel Jul 8, 2021 ▶ 7:33 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021 positive
Insight
Abel: Freemium B2B Platforms Retain Churned Customers for Easy Winbacks
“And the good, one good thing about churning, though, like my last company is, if we churned a CPQ customer, they went to a competitor after this, we couldn't get them back for 10 years. Beauty of G-II, it's a marketing platform. They just go back to free. They…”
Godard Abel Jul 8, 2021 ▶ 15:19 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021
Assertion Not checkable as stated
Abel: G2 founders self-funded first $2M after VCs passed in 2012
“And if we hadn't been successful entrepreneurs, the first two million funding came from us.”
Godard Abel Jul 8, 2021 ▶ 8:29 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021 neutral
Assertion Not checkable as stated
Abel: G2 Gross Revenue Retention Is Running Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention's probably running around 80%. Higher in enterprise, lower in SMB.”
Godard Abel Jul 8, 2021 ▶ 13:57 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021 neutral
Disclosure
G2 CEO: Slack has never paid G2 despite ranking number one
“You can be number one on our quadrants, or we call them grids. You can be number one in our ratings, and also our sort is just based on reviews, so if you're number one, like Slack has never paid us, to my chagrin, but they've always been number one rated on G…”
Godard Abel Jul 8, 2021 ▶ 6:49 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021 bullish
Assertion Not checkable as stated
Latka: G2 is scaling from $30M to $50M ARR in 2021
“Thirty million in ARR at the beginning of this year. Scaling to about fifty million bucks in ARR by the end of this year.”
Nathan Latka Jul 8, 2021 ▶ 17:54 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021 negative
Insight
Abel: Vendors with perfect 5.0-star ratings are not believable
“A vendor with all five point overviews, I would never believe it. It's bullshit. The world isn't that way. Even if you're perfect, which maybe you are, Nathan. Nathan Latka: Thank you very much. Godard Abel: But even if you are, some people will perceive you a…”
Godard Abel Jul 8, 2021 ▶ 17:14 Today G2 Is Worth $1b. What happened 24 months ago?
Sep 16, 2021 negative
Opinion
Viborny argues G2 Crowd reviews are uniformly positive rather than balanced
“So, it's not just like reviews, where we're reading reviews of Gito Crowd, and all these reviews are good.”
Anton Viborny Sep 16, 2021 ▶ 8:30 API Integration Tool Hit $1k in MRR, Raised $150k on $1.4m Valuation
Oct 25, 2021 positive
Assertion Not checkable as stated
Salesforce, SAP, and HubSpot spend over seven figures annually with G2
“You know, we do have large vendors also like Salesforce, SAP HubSpot as customers, and some of them frankly can spend, you know, over seven figures with us.”
Godard Abel Oct 25, 2021 ▶ 8:06 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021
Assertion Not checkable as stated
Early 2020 was the only quarter G2 failed to grow revenue
“So that was actually the only quarter in our history where we didn't grow our revenue.”
Godard Abel Oct 25, 2021 ▶ 12:21 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 positive
Disclosure
G2's net dollar retention sits between 100% and 150%
“I will say yes to that, but we're not going to disclose it. And we're not yet at one 50.”
Godard Abel Oct 25, 2021 ▶ 15:33 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 bullish
Prediction Didn’t hold up
G2 aims to break $100 million in ARR during 2022
“Our goal is to break that next year.”
Godard Abel Oct 25, 2021 ▶ 11:20 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 bullish
Assertion Not checkable as stated
G2 serves over 3,500 total customers across vendor solutions and Track
“We have over 2500 software vendors that use you. And I think on the track side, you know, we're well over a thousand. So I think in total, you know, it's well over 3500.”
Godard Abel Oct 25, 2021 ▶ 3:55 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 bullish
Prediction Not checkable as stated
Abel predicts G2's buyer solutions will surpass vendor solutions within ten years
“My 10 year vision, Is certainly that the buyer solution becomes even bigger because the TAM there is literally every company in the world.”
Godard Abel Oct 25, 2021 ▶ 5:31 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 positive
Assertion Not checkable as stated
G2 has scaled to over 500 full-time employees
“And now we're up over 500.”
Godard Abel Oct 25, 2021 ▶ 16:01 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 positive
Assertion Not checkable as stated
G2's monthly recurring revenue surpassed $5 million in October 2021
“We are north of that.”
Godard Abel Oct 25, 2021 ▶ 11:11 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021
Assertion Supported
G2's recent $1.1 billion Series D valuation was post-money
“The 1.1 billion was a post post.”
Godard Abel Oct 25, 2021 ▶ 13:52 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021
Disclosure
G2 plans to offer employee secondary liquidity on an annual basis
“Our vision there is, you know, to do that on a, let's say at least annual basis.”
Godard Abel Oct 25, 2021 ▶ 14:44 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 bullish
Assertion Not checkable as stated
Seven million software buyers visit G2.com every month
“Sellers love our buyer intent because, you know, now every month there's seven million software buyers coming to gtu.com and our buyer intent data can tell you what are they shopping for?”
Godard Abel Oct 25, 2021 ▶ 9:11 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021
Assertion Not checkable as stated
Product and R&D teams comprise roughly one-third of G2's total headcount
“To be honest, I don't know exactly, but I do know our product R&D organization overall, which includes engineering, is about a third of the company.”
Godard Abel Oct 25, 2021 ▶ 16:08 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021
Assertion Supported
G2 currently categorizes over 100,000 software applications across 2,000 categories
“Because we categorize over a 100,000 apps into 2000 categories.”
Godard Abel Oct 25, 2021 ▶ 7:03 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 neutral
Disclosure
G2 pauses new acquisitions after buying Siftree and Advocately
“And I think right now that we've chewed off so much, to be honest, we acquired Siftree, we acquired Advocately that I'm not looking to do any new acquisitions right now because we just have, we have enough of our own work to do.”
Godard Abel Oct 25, 2021 ▶ 3:34 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021
Disclosure
G2's $157M Series D included secondary liquidity for longtime employees
“Most of it was primary. So, although I will say, I mean, now I think probably like most unicorns, I mean, a nice thing for our longtime employees and investors, you know, there are secondary opportunities.”
Godard Abel Oct 25, 2021 ▶ 14:16 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 bullish
Prediction Not checkable as stated
Abel projects G2 will maintain over 50% annual ARR growth
“And so I think what I can tell you looking forward, I think we are expecting to be, you know, 50% plus per annum AR revenue growth.”
Godard Abel Oct 25, 2021 ▶ 13:31 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Oct 25, 2021 positive
Disclosure
G2 is partnering with Vendr to avoid direct software deal negotiations
“And that's actually where we've been talking to Ryan and vendor about partnering because they're great at negotiating deals with vendors, which is frankly something we don't want to do, but, you know, we do give a company their whole SaaS stack.”
Godard Abel Oct 25, 2021 ▶ 3:08 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Apr 29, 2022
Disclosure
Godard Abel replaced G2's entire executive team upon reaching 500 employees.
“I brought in a whole new leadership team the last year, new chief product officer, Sarah, new chief revenue officer, Mike, new CMO, Amanda, new chief people officer, and I'm looking for a CFO, so I've kind of found, wow, once we hit five, 600 people, it just, …”
Godard Abel Apr 29, 2022 ▶ 27:58 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022
Assertion Not publicly verifiable
Godard Abel says G2 generates just over $80 million in ARR.
“80. Just over 80.”
Godard Abel Apr 29, 2022 ▶ 4:50 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 neutral
Assertion Not checkable as stated
Abel: Slack ranked number one on G2 without paying a penny
“Like Slack has been number one on G-II for many years. They've never paid us a penny, to my frustration.”
Godard Abel Apr 29, 2022 ▶ 19:11 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 neutral
Assertion Supported
G2 reviews power AWS, Azure, and IBM Red Hat cloud marketplaces.
“But I think partnering also with Giants, we partner with AWS Marketplace. We partner with Microsoft Azure. We partner with IBM Red Hat. So three of the four largest cloud marketplaces in the world are now powered by G-II reviews.”
Godard Abel Apr 29, 2022 ▶ 21:04 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 negative
Insight
Abel: Legacy software analysts don't use the software they evaluate
“You know, I said it's like a restaurant critic that literally can't eat the food, right? The analyst can't use the software, and they just stand outside the restaurant asking other people, how is your meal? And I'd rather ask the people eating the meal, right?…”
Godard Abel Apr 29, 2022 ▶ 7:03 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022
Assertion Not checkable as stated
G2 bootstrapped its first 1,000 reviews by handing out $5 Starbucks cards.
“And I think our first, we launched it at Dreamforce, we just put out a booth, because we decided to start with Salesforce and partner apps, but, and then we were just handing out five dollar startups, Starbucks cards, like, hey, please write a review, and we d…”
Godard Abel Apr 29, 2022 ▶ 17:05 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022
Disclosure
Godard Abel owns more than 12% of software review platform G2.
“More than that.”
Godard Abel Apr 29, 2022 ▶ 4:46 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
May 4, 2022
Assertion Not checkable as stated
Nicolas Vandenberghe founded and failed a G2 competitor in 2007
“So, so I played around, and actually, in 2007, I started a company to do exactly what G two does, and I failed.”
Nicolas Vandenberghe May 4, 2022 ▶ 5:07 $20m Payday and he still controls ChiliPiper with his Wife Alina
Oct 7, 2022 positive
Assertion Contradicted
Yunus: vFairs ranked number one on G2 and Capterra for 12 quarters
“Whether it's on G two or Captera, we'll be ranked number one for almost 12 quarters in a row now.”
Muhammad Younas Oct 7, 2022 ▶ 15:17 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Apr 26, 2023
Insight
Suski: Users Given Product Credits Leave Good Reviews or None
“If you ask them to write a GTO review, they won't do, like, one star, because they would feel bad about it, so they either leave a good review or no. No review at all.”
Lucjan Suski Apr 26, 2023 ▶ 17:41 How we grew to $15M with less than $1M marketing spend
Jun 28, 2023 negative
Assertion Supported
Callens: 89% of top G2 SaaS companies receive negative analytics reviews
“So what we did is we looked at 250 of the top-performing G-two top-performing companies on G-two on the main categories. And we looked at how their end users perceived the analytical feature set. And we actually found out that 89% of all these companies dealt …”
Karel Callens Jun 28, 2023 ▶ 6:51 The 5 levels of great customer analytics experience
Jun 28, 2023 negative
Assertion Partly supported
Callens: 61% of negative analytics reviews cite clunky usability
“Well, the main reason, 61% of all negative reviews indicated that it was too clunky to use.”
Karel Callens Jun 28, 2023 ▶ 7:13 The 5 levels of great customer analytics experience
Apr 1, 2026 neutral
Assertion Not checkable as stated
RingCentral pays G2 $600 per lead, pricing out startups like Allo
“Like, RingCentral is paying 600 dollars a leads on G two. I cannot compete for that.”
Jeremy Goyo Apr 1, 2026 ▶ 17:47 How Allo Reached $10M Revenue With 5,000 Customers
Apr 1, 2026 bearish
Opinion
Goyo: Google traffic is more qualified than G2
“No, we never try because I believe, like, the traffic of Google is more qualified than G two.”
Jeremy Goyo Apr 1, 2026 ▶ 17:33 How Allo Reached $10M Revenue With 5,000 Customers
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