Kevin Indig is an organic growth advisor who helps companies such as Reddit, Ramp, Dropbox, and Snapchat navigate SEO, digital marketing, and AI search visibility. He previously led SEO and growth teams at Shopify, G2, and Atlassian, and shares research and frameworks through his newsletter, Growth Memo.
1 assertion · 2 opinions · 3 insights · 1 disclosure · every statement was checked. The
predictions and assertion are
the 1 claim: statements
the public record can support or contradict. 1 is resolved.
Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it
carries no assessment.
The record, in short
What the tape says about how Kevin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Their most notable supported claim
AssertionSupported
Indig: G2 is the software marketplace with the most reviews
“G two is the marketplace with the most software reviews.”
Kevin IndigJan 28, 2021▶ 5:58SEO Secrets from Shopify, G2 Head of SEO Strategy
We measure speaking style by listening to the audio itself, and a fair number needs at least
2,000 words from one person on tape we have measured.
There is too little of Kevin Indig on measured tape to publish a rate.
This says nothing about how they speak.
“At the very beginning, when Google wrote FAQ schema out there was a lot of controversy around this and some sites reported lower click rates. We, on the other hand, we're, we noticed the opposite and it's interesting because it seems that FAQ, or at least the …”
Kevin IndigJan 28, 2021▶ 7:32SEO Secrets from Shopify, G2 Head of SEO Strategy
Insight
Indig: Brand visibility matters more for SEO than backlinks
“Backlinks, still important in SEO, but the overall perception and visibility of the brand is much more important, right?”
Kevin IndigJan 28, 2021▶ 15:36SEO Secrets from Shopify, G2 Head of SEO Strategy
Opinion
Indig: Google likely tracks unlinked brand mentions for SEO
“So we think that Google even looks at unlinked mentions on other sites, meaning you don't even need a backlink, but when Forbes or New York Times or these big publishers write a lot and mention your name a lot, that could be a signal that Google might be able …”
Kevin IndigJan 28, 2021▶ 15:44SEO Secrets from Shopify, G2 Head of SEO Strategy
Opinion
Indig: Software review SEO is second only to finance and insurance
“It's probably one of the most competitive spaces on the internet after the finance and insurance and credit card space.”
Kevin IndigJan 28, 2021▶ 5:36SEO Secrets from Shopify, G2 Head of SEO Strategy
AssertionSupported
Indig: G2 is the software marketplace with the most reviews
“G two is the marketplace with the most software reviews.”
Kevin IndigJan 28, 2021▶ 5:58SEO Secrets from Shopify, G2 Head of SEO Strategy
Insight
Indig: Content pruning works surprisingly well for large-scale enterprise SEO
“If you work with you know, a site similar to G two or Shopify there's a lot you can do, for example, the content pruning space where you look at what content performs well, what doesn't perform well, and then either consolidate the content that doesn't perform…”
Kevin IndigJan 28, 2021▶ 19:54SEO Secrets from Shopify, G2 Head of SEO Strategy
Disclosure
Indig: G2 aligned marketing and engineering teams under identical milestones
“We were Set under marketing, and we had a product organization with engineers. So one of the main challenges that we tackled, faced, and solved is to work very closely with the engineering organization. And we did that by just setting the same goal, right? We …”
Kevin IndigJan 28, 2021▶ 10:13SEO Secrets from Shopify, G2 Head of SEO Strategy
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