The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Indig: FAQ schema snippets increased G2's organic click-through rates
“At the very beginning, when Google wrote FAQ schema out there was a lot of controversy around this and some sites reported lower click rates. We, on the other hand, we're, we noticed the opposite and it's interesting because it seems that FAQ, or at least the …”
Indig: Brand visibility matters more for SEO than backlinks
“Backlinks, still important in SEO, but the overall perception and visibility of the brand is much more important, right?”
Indig: Google likely tracks unlinked brand mentions for SEO
“So we think that Google even looks at unlinked mentions on other sites, meaning you don't even need a backlink, but when Forbes or New York Times or these big publishers write a lot and mention your name a lot, that could be a signal that Google might be able …”
Indig: Software review SEO is second only to finance and insurance
“It's probably one of the most competitive spaces on the internet after the finance and insurance and credit card space.”
Indig: G2 is the software marketplace with the most reviews
“G two is the marketplace with the most software reviews.”
Indig: Content pruning works surprisingly well for large-scale enterprise SEO
“If you work with you know, a site similar to G two or Shopify there's a lot you can do, for example, the content pruning space where you look at what content performs well, what doesn't perform well, and then either consolidate the content that doesn't perform…”
Indig: G2 aligned marketing and engineering teams under identical milestones
“We were Set under marketing, and we had a product organization with engineers. So one of the main challenges that we tackled, faced, and solved is to work very closely with the engineering organization. And we did that by just setting the same goal, right? We …”