Indig: Content pruning works surprisingly well for large-scale enterprise SEO
Kevin Indig · SEO Secrets from Shopify, G2 Head of SEO Strategy · Jan 28, 2021 · at 19:54
Kevin Indig, Director of SEO at Shopify and former VP of SEO at G2, explains tactical SEO workflows for large marketplace and e-commerce websites.
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“If you work with you know, a site similar to G two or Shopify there's a lot you can do, for example, the content pruning space where you look at what content performs well, what doesn't perform well, and then either consolidate the content that doesn't perform well or give it an update or refresh. Sounds like a very simple tactic works surprisingly well on both sides.”
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