Shopify

includes Shopify App Store, Shopify Plus, Shopify Payments, Shopify Store, Shopify Payment

51 statements across 41 episodes · 23 bullish · 5 bearish · 40 people on the record · first statement Jan 23, 2016 by James Marks · said 500 times in 164 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (137), Shibo Zhu (19), Ross Buhrdorf (17), Andre Potorac (13), Anshay Bhatia (12), David Hollander (10), Ben Jabbawy (9), Lou Wang (8)

tap a year for its mentions
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0204020162017201820192020202120222023202420252026episodes it came up in
0032064020162017201820192020202120222023202420252026episodesmentions per episode
2026 5 mentions in 3 episodes 2 per episode
2025 14 mentions in 3 episodes 5 per episode
2024 28 mentions in 8 episodes 4 per episode
2023 43 mentions in 12 episodes 4 per episode
2022 20 mentions in 16 episodes 1 per episode
2021 88 mentions in 31 episodes 3 per episode
2020 99 mentions in 29 episodes 3 per episode
2019 62 mentions in 11 episodes 6 per episode
2018 46 mentions in 17 episodes 3 per episode
2017 19 mentions in 8 episodes 2 per episode
2016 76 mentions in 26 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Shopify, oldest first

Jan 23, 2016
Disclosure
Whiplash Has Never Had a Formal Sales Process or Outbound Funnel
“We've never had a formal sales process. Everything we've done, I mean, we've got, we're in, you know, in the Shopify app store, we get a lot of referrals from existing customers, but we've never gone out and, you know, hit the pavement and had a hit list and, …”
James Marks Jan 23, 2016 ▶ 5:44 How To Build an 8 Figure Business Fast with James Marks of WhipLash
Feb 28, 2016 positive
Insight
Insert clickable pre-order banner right before Kickstarter locks page edits
“Right at the top, and you have to do this before the campaign actually ends, because you're not allowed to edit it once the campaign is finished. But you can actually insert a image that says available for pre-orders on our website or here and link that image …”
Daniel Vitiello Feb 28, 2016 ▶ 12:49 Creative Way to Get Customers From Instagram with Daniel Vitiello of HandGround
Mar 7, 2016 positive
Disclosure
BestSelf used Shopify specifically to enter its Build a Business competition
“The second reason is because Shopify does this competition where you, if you open up a new store it's called build a business competition, and whoever gets the most sales or the top three people who get the most sales, top three stores, they'll get some sort o…”
Alan Brouwer Mar 7, 2016 ▶ 8:23 How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192
Jun 9, 2016 positive
Disclosure
Cardew: Affiliate marketing is Pixc's top growth driver
“Definitely the affiliate program. Although it's very new it is the affiliate program, and then I think our app integration, so being integrated into Shopify, and also actually cold outreach to businesses”
Holly Cardew Jun 9, 2016 ▶ 9:32 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Jun 18, 2016
Assertion Supported
Bhatia: Verbal Plus Visual Built the First Wine Integration on Shopify
“Shopify didn't allow you to do that before, and we worked with them, and we were the first wine integration on, on their site.”
Anshay Bhatia Jun 18, 2016 ▶ 3:46 $150k at 26 Years Old, Now Charges $50k-300k Per ECommerce Project, EP 298: Anshey Bhatia
Oct 6, 2016 positive
Opinion
E-commerce platforms and marketplaces are Shippo's ideal acquisition fit
“So, I mean, shopping platforms are, e-commerce platforms are a good fit. Marketplaces are a good fit. I love the Shopify team. We work closely together with Shopify. But at this point, we're not really thinking of an exit yet.”
Laura Behrens-Wu Oct 6, 2016 ▶ 17:43 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Oct 6, 2016 neutral
Assertion Not checkable as stated
Behrens-Wu sold 1 to 3 items weekly before founding Shippo
“So I was selling like one, two, three items a week. It was very small.”
Laura Behrens-Wu Oct 6, 2016 ▶ 3:35 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Dec 21, 2016 positive
Assertion Supported
Rubin: Landmark client Death Wish Coffee is a top Shopify merchant
“December first, I have death wish coffee, which is one of our sort of landmark customers. They're one of the biggest Shopify customers on the platform. And so we're doing a webinar December first.”
Chad Rubin Dec 21, 2016 ▶ 18:09 EP 515: 0 to $300k MRR in 16 Months Helping 300 ECommerce Brands Streamline with Skubana CEO Chad Rubin
Dec 21, 2017
Assertion Supported
Around.io charges $30 monthly on Shopify with a 20% platform fee
“We have a app on Shopify platform. So it's like 30 dollars a month. So people, when people use our app, that's what they pay us. I mean, of course, Shopify keeps that cut off 20%, but we get the rest.”
Natwar Maheshwari Dec 21, 2017 ▶ 14:25 880 SaaS: Why Is This Engineer Competing in Highly Competitive Space?
Jan 18, 2018 bearish
Opinion
Wilson: Shopify cannot handle complex high-SKU enterprise architectures
“If you're selling auto parts, And when you're all said and done with child SKUs, you have 750,000 child SKUs and you need to connect it to an ERP system and you need it to ship to your multiple warehouses. You're not getting there with Shopify.”
Rick Wilson Jan 18, 2018 ▶ 13:47 908 SaaS: Miva is Enterprise Shopify, Passes $16m in ARR Founded in 1996
Jan 27, 2018 positive
Disclosure
Classy's revenue mix is 60% subscriptions and 40% transaction fees
“We're like Shopify where about 60% of our revenue is subscription based and about 40% is transaction fees.”
Scott Chisholm Jan 27, 2018 ▶ 7:40 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
May 31, 2018 positive
Disclosure
SakeSocial operates as a fully automated e-commerce business with zero employees
“But again, I mean, we ship to most states and it's all outsourced. I have no employees. We have a third party warehouse in Napa Valley. That picks, picks, packs, and ships all of our brews, and again, Shopify on the front end, and it's just yeah, just a fully …”
Mark Smookler May 31, 2018 ▶ 2:10 1041 From Sake to $1m ARR SaaS
Jan 18, 2019 negative
Assertion Contradicted
Eruimy: Shopify locks users in by owning their merchant data
“Because Shopify, you, you're in a closed environment. So your data are owned by Shopify. And if you want to shift to something else, you have to rebuild your store from scratch.”
Alexandre Eruimy Jan 18, 2019 ▶ 3:45 1273 270,000 ECommerce Shops Use This Tool (Not Shopify)
Jan 22, 2019 positive
Assertion Supported
Privy ranks as Shopify's #1 marketing app and #2 overall app
“Shopify. [623] Nathan Latka: You didn't even hesitate. [625] Ben Jabbawy: I mean, for sure, you know, that it's kind of like a rocket ship over there, and we've, we're the number one app in that ecosystem. [632] Nathan Latka: For what category, like what searc…”
Ben Jabbawy Jan 22, 2019 ▶ 10:22 1277 Mailchimp for Shopify Customers Passes 5,000 Paid, $3m in ARR, 15k Shopify Reviews
Jan 22, 2019 neutral
Assertion Supported
Shopify strictly bans developers from incentivizing app store reviews
“It's, you're not allowed to actually incentivize reviews.”
Ben Jabbawy Jan 22, 2019 ▶ 11:59 1277 Mailchimp for Shopify Customers Passes 5,000 Paid, $3m in ARR, 15k Shopify Reviews
Jan 22, 2019 positive
Assertion Not checkable as stated
Most Privy growth comes from marketplace freemium distribution on Shopify
“So most of it comes through this marketplace freemium distribution model that we have.”
Ben Jabbawy Jan 22, 2019 ▶ 8:43 1277 Mailchimp for Shopify Customers Passes 5,000 Paid, $3m in ARR, 15k Shopify Reviews
Jan 22, 2019 neutral
Assertion Supported
Privy has accumulated over 15,000 reviews on the Shopify App Store
“So if you have 15,478 reviews on Shopify,”
Nathan Latka Jan 22, 2019 ▶ 10:57 1277 Mailchimp for Shopify Customers Passes 5,000 Paid, $3m in ARR, 15k Shopify Reviews
Apr 2, 2019 bullish
Disclosure
Chad Rubin's minimum acquisition price for Skubana is $500 million
“My min is five hundred million, firstly.”
Chad Rubin Apr 2, 2019 ▶ 15:42 1347 "Our minimum is $500m" Says Ecommerce Tool CEO
Sep 14, 2019 positive
Assertion Not checkable as stated
Wegetic grew Shopify revenue 200% from $3K to $10K
“We grew about two, like 200% on Sunday because we went from three K to 10 K.”
Andre Potorac Sep 14, 2019 ▶ 12:53 1512 He'll Help You Build Your Own Company App Exchange
Sep 14, 2019 neutral
Assertion Not checkable as stated
Wegetic generates $75K in total annual revenue across platforms
“With weeks, it's 75 K annual revenue in total.”
Andre Potorac Sep 14, 2019 ▶ 9:58 1512 He'll Help You Build Your Own Company App Exchange
Dec 4, 2019
Assertion Partly supported
Shopify and Mindbody Generate 40% to 50% Transactional Revenue
“Shopify, MindBody, all these guys, they're all 40% to 50% transactional at this stage.”
Ronan Percival Dec 4, 2019 ▶ 12:50 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
Jan 6, 2020 positive
Assertion Supported
Kumo hired the executive who built Shopify's channel partnership structure
“So we recently actually just hired the head of channel for Shopify and who originally set up the whole Shopify structure.”
Kieran Bollard Jan 6, 2020 ▶ 13:36 1626 How He's Making $5m in ARR off $35M in GMV From B2C ECommerce Brands
Oct 7, 2020 positive
Disclosure
Buhrdorf positions ZenBusiness as the Shopify for micro-service businesses
“Well, I mean, you know, you really want to think of us as Shopify for the service industry, so we are a full Service product for the service industry. And that's this long tail micro businesses. So everything you need to get up and running from formation and t…”
Ross Buhrdorf Oct 7, 2020 ▶ 2:02 ZenBusiness Breaks 70k Side Hustle Customers, "Easy path" to $30m ARR Next 12 Months
Nov 2, 2020 neutral
Disclosure
Reamaze Pays Shopify a 30% Revenue Share For Acquired Leads
“So of the leads that come to us from Shopify, we do pay them the 30%.”
Lou Wang Nov 2, 2020 ▶ 16:25 Reamaze Breaks $3m ARR Helping ECommerce Brands with HelpDesk Tool
Nov 2, 2020 neutral
Assertion Not checkable as stated
Reamaze Generates Nearly 1,000 Monthly Trials From E-Commerce App Stores
“Per, I would say per day, we're in the, like, let's say, 20 to 30 range. Now per month, you'd multiply the other, some probably, probably a little under a thousand, I would say. That's, again, back of the envelope calculation, less on weekends, more on weekday…”
Lou Wang Nov 2, 2020 ▶ 9:07 Reamaze Breaks $3m ARR Helping ECommerce Brands with HelpDesk Tool
Nov 2, 2020 positive
Insight
Shopify Ads Are Reamaze's Most Effective Acquisition Channel
“I will tell you though, obviously channel specific spend is the most effective. So in our case, Shopify ad revenue or ad spend is, is the most effective one that we have.”
Lou Wang Nov 2, 2020 ▶ 16:03 Reamaze Breaks $3m ARR Helping ECommerce Brands with HelpDesk Tool
Nov 28, 2020 positive
Disclosure
Hager: Clutch partners with backend platforms like Shopify for ecosystem distribution
“So instead of doing what Webflow and Wix and Squarespace did, where they give you both a front end to backend and then pit themselves against WordPress and Drupal and Shopify, We reached out to the Shopify's, the Drupal's, the WordPress's, the Contentful's of …”
Matthew Hager Nov 28, 2020 ▶ 12:05 Front End As a Service, I Predict They'll Be $100m Within 3 Years
Dec 2, 2020
Disclosure
OrderDesk acquires all customers without advertising or sales teams
“We don't do any sales, so we don't do any advertising. So we get all of our, all, everybody comes through people who are searching for something that we do, or they're coming from a marketplace like the Shopify marketplace or the big commerce marketplace for i…”
David Hollander Dec 2, 2020 ▶ 9:56 OrderDesk Does $60k Monthly, Profits $10k, Growing Via Shopify App Exchange
Dec 2, 2020 positive
Assertion Not checkable as stated
Hollander says most of OrderDesk's platform volume goes through Shopify
“I would say we'd see probably the majority of our platform goes through Shopify. That's probably what we see most of it.”
David Hollander Dec 2, 2020 ▶ 2:54 OrderDesk Does $60k Monthly, Profits $10k, Growing Via Shopify App Exchange
Dec 23, 2020
Disclosure
Bury: Willful raised early convertible debt primarily from Shopify executives
“We had done some convertible debt earlier on from mostly Shopify executives in Toronto.”
Erin Bury Dec 23, 2020 ▶ 7:35 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Jan 8, 2021
Insight
McCormick: Writing about Stripe drives more employee shares than Facebook
“Like I wrote about Stripe and then everybody at Stripe reads the piece where you write about, you know, X, Y, Z company that's big enough that it can have an impact. But small enough that they're not being written about every day. Like, you know, people within…”
Packy McCormick Jan 8, 2021 ▶ 8:10 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs
Jan 28, 2021 positive
Insight
Indig: Content pruning works surprisingly well for large-scale enterprise SEO
“If you work with you know, a site similar to G two or Shopify there's a lot you can do, for example, the content pruning space where you look at what content performs well, what doesn't perform well, and then either consolidate the content that doesn't perform…”
Kevin Indig Jan 28, 2021 ▶ 19:54 SEO Secrets from Shopify, G2 Head of SEO Strategy
Mar 22, 2021
Disclosure
Rokt launches Shopify app alongside its core enterprise business
“We launched our Shopify app recently, but we specialize in enterprise level, but the transaction moments are key business.”
Bruce Buchanan Mar 22, 2021 ▶ 2:39 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
Jul 7, 2021 positive
Assertion Supported
Rubin: Fashion Nova is a top three Shopify store globally
“I think they're like, Top three Shopify store in the world.”
Aaron Rubin Jul 7, 2021 ▶ 3:35 Shiphero Raised $50m last week, inside their metrics
Sep 25, 2021
Disclosure
Walker joined Shopify pre-IPO from CXL without a formal interview
“I didn't have an interview process. I was recruited. So Shopify was really early days back then. It was still not being taken seriously as a cloudy commerce. Wasn't really a thing back then. So I was brought in from cxl.com.”
Tommy Walker Sep 25, 2021 ▶ 1:20 He Built Shopify's Content Machine, Now Working With SaaS Founders
Feb 22, 2022 positive
Disclosure
Ashokan: Radius Agent acts as a Shopify-like operating system for agents
“It's primarily real estate agents and real estate team leads. So the goal of the company is to kind of create a an operating system for real estate agents and teams for lack of a better comparison, it's kind of like a Shopify for real estate agents, right? Whe…”
Biju Ashokan Feb 22, 2022 ▶ 1:17 The Next Redfin? Real Estate Broker SaaS hits $2.4m Revenue, $50m Valuation
Mar 13, 2022 negative
Opinion
Casey: Shopify and Magento fail the needs of service-based businesses
“When we started initially, we looked at existing software in the market, all the way from lead generation forms through to actual e-commerce platforms like Shopify, Magento, et cetera. And what we realized is that they were very much focused on product-based b…”
Adrian Casey Mar 13, 2022 ▶ 2:17 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout
Mar 18, 2022
Assertion Partly supported
Disco raised a $5M seed round with Shopify and Solana angels
“In our last round we raised five million US and we have incredible angels as well. Lots of interesting folks from Shopify Lambda School, Solana, Endeavor, very interesting people who are participating.”
Candice Faktor Mar 18, 2022 ▶ 6:19 Disco Helps Hundreds of Customers Facilitate Live Learning, Can They Beat Hopin?
Jul 21, 2022 bullish
Prediction Not checkable as stated
Wingo: Spiffy software could become the 'Shopify for digital services'
“There's no reason your local plumber wouldn't use this software. It could be Shopify for digital services is where we're going.”
Scott Wingo Jul 21, 2022 ▶ 17:22 Spiffy Hits $50m Revenue Cleaning Cars with automated software stack and 280 vehicle cleaning fleet
Jan 21, 2023 bullish
Prediction Not checkable as stated
Nathan Latka predicts Glodify could become the ClickFunnels for Shopify
“I think once you launch pricing on this, my prediction is you're going to grow very, very fast. I think you guys have a chance of being sort of the click funnels version for Shopify stores. And I hope you go to, you know, from zero to fifty million bucks in re…”
Nathan Latka Jan 21, 2023 ▶ 14:10 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Jan 21, 2023 neutral
Insight
Successful e-commerce stores often lack marketing roadmaps despite Shopify data
“But it's fascinating how when you start working with them, like they don't have a marketing plan. They don't have like a clear roadmap. And it's crazy because like with Shopify, it gives you all the data and everything you would want to draw like that clear ro…”
Mark Allard Jan 21, 2023 ▶ 3:41 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Feb 15, 2023 neutral
Assertion Not checkable as stated
Amit RG: Shopify is tightening control over checkout payment processing
“And by the way, Shopify and others are getting very strict about who's processing this payment because they want to control it.”
Amit RG Feb 15, 2023 ▶ 13:41 How he hit $2m ARR in 24 months for Ecommerce Support SaaaS, Raised at $20m valuation
Feb 15, 2023 neutral
Assertion Partly supported
Amit RG: Shopify Plus has roughly 15,000 merchant stores
“Shopify plus are like 15,000 stores.”
Amit RG Feb 15, 2023 ▶ 12:16 How he hit $2m ARR in 24 months for Ecommerce Support SaaaS, Raised at $20m valuation
Aug 14, 2023 negative
Opinion
Shopify is one-size-fits-all, whereas Material Retail prioritizes brick-and-mortar
“Shopify is just one size fits all, right? It's e-commerce first, brick and mortar second. It's like, kind of, jump in and figure it out for yourself. Whereas material retail is a very specific set of tools for a very specific customer. So brick and mortar firs…”
Elliot DGML Aug 14, 2023 ▶ 18:12 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself
Aug 31, 2023 positive
Assertion Not checkable as stated
Afsahi: Wells Fargo and Shopify have visited Verified and scheduled demos
“Like for example, since 10 months ago a lot of enterprises and like banks, like Wells Fargo Maybank cheaper cash like Corner Shop, which is a subsidiary of Uber Shopify have visited our website. Some of them scheduled a demo to see how they want to use our pr…”
Farhan Afsahi Aug 31, 2023 ▶ 11:23 22 yo Launches B2B Fraud Prevention SaaS That Will Tell you if the China Steel Company is Real or Not
Dec 5, 2023 neutral
Assertion Supported
Harris: Toast and Shopify derive 50% of revenue from fintech
“If you look at toast as a publicly traded company or Shopify as another, you know, 50% of their revenue is coming from fintech solutions.”
Adam Harris Dec 5, 2023 ▶ 6:30 $100m in revenue selling software to 27,000 AirBNB hosts?
May 21, 2024 positive
Opinion
Buhrdorf: ZenBusiness is what Shopify is for e-commerce
“I will say that, you know, what I pitched to the VCs, and we still really is a tenant of our business, what Shopify does for e-commerce, Zen Business does for the service sector.”
Ross Buhrdorf May 21, 2024 ▶ 16:53 Want $100m in revenue? Copy these lessons from ZenBusiness CEO Ross Buhrdorf
Jun 13, 2024
Assertion Partly supported
Omnisend is the number two Shopify marketing platform, 10x smaller than Klaviyo
“So actually, our direct competitor, number one, is Klaviyo. Yes, they are bigger than us. They are like, 10, 11 times bigger than us. They are very big in Shopify ecosystem. We're number two. You know, 10 times smaller, but still number two in the Shopify ecos…”
Rytis Lauris Jun 13, 2024 ▶ 3:24 $50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook
Oct 8, 2024 neutral
Assertion Not checkable as stated
Shopify was Customer.io's largest customer in 2013-2014 before churning in 2015
“Shopify canceled with us, so they were like our largest customer back in, 20, 1314, and then canceled, I think this is in 15”
Colin Nederkoorn Oct 8, 2024 ▶ 17:10 Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Dec 17, 2025 negative
Assertion Contradicted
Malinan: Shopify caps videos at full HD and lacks adaptive delivery
“Shopify limits your videos to full HD. You cannot have a video which is higher resolution than that. Also, they kill the quality. They don't have the adaptive delivery and just the overall performance is, is just terrible.”
Vlad Malinan Dec 17, 2025 ▶ 8:48 Bootstrapping Through War to $6M ARR: A SaaS Founder Story
Apr 22, 2026
Insight
Schiff: Real software defensibility requires deep edge-case handling across customers
“It's one thing to have enough of an integration with Shopify, for example, that you can put them on your website as a listed integration. It's another thing to, as you said, be deep enough in it with enough customers such that you have run into all of the edge…”
Brian Schiff Apr 22, 2026 ▶ 5:50 Flip Reaches $12M ARR with AI Voice Support for 250 Brands
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