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Scott Chisholm

Founder & CEO Coach, Highland · 1 appearance on the record.

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founderexecutiveinvestorLinkedIn ↗scotchisholm.com ↗Wikipedia ↗

Scot Chisholm co-founded Classy, a nonprofit SaaS fundraising platform, serving as CEO through 2021 before its acquisition by GoFundMe. He currently runs Highland, an executive coaching program and founder community, and created the Northstar Operating System framework for scaling companies.

12statements → 8claims → 2claims resolved → 3.67/5average certainty → 1/5average debate potential → ≈4.5/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Scott argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Classy has raised $53 million in total funding to date
“We've raised fifty three million to date.”
Scott Chisholm Jan 27, 2018 ▶ 5:27 917 SaaS: How To Help Non-Profits and Build $12m ARR Company

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Scott Chisholm on measured tape to publish a rate. This says nothing about how they speak.

Everything Scott Chisholm said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Classy's pricing sweet spot is $500 per month plus 2%
“Our sweet spot has been 500 bucks a month and two percent since we've launched. And then from there we've done lower plans and then we've done higher plans as we've moved up market.”
Scott Chisholm Jan 27, 2018 ▶ 3:25 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Supported
Classy has raised $53 million in total funding to date
“We've raised fifty three million to date.”
Scott Chisholm Jan 27, 2018 ▶ 5:27 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy has nearly 2,000 paying subscription customers
“We've just passed 4000 organizations on the platform in terms of subscription paying customers. We're a little under 2000. So about half of those.”
Scott Chisholm Jan 27, 2018 ▶ 7:06 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy generates over $1 million in monthly recurring revenue
“We're, yeah, we're over that.”
Scott Chisholm Jan 27, 2018 ▶ 7:29 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy's revenue mix is 60% subscriptions and 40% transaction fees
“We're like Shopify where about 60% of our revenue is subscription based and about 40% is transaction fees.”
Scott Chisholm Jan 27, 2018 ▶ 7:40 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Not checkable as stated
Marketing drives 60% of Classy's pipeline, with 40% cold outreach
“Marketing covers about, say, 60% of the floor. The other 40% is just cold outreach.”
Scott Chisholm Jan 27, 2018 ▶ 11:31 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Not checkable as stated
Classy's fully burdened CAC payback period remains under 18 months
“Actually, ever since the company started, we've been under 18 months. That's sort of like our payback period.”
Scott Chisholm Jan 27, 2018 ▶ 13:36 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Not checkable as stated
Classy maintains 100% to 110% net revenue retention
“Yeah, so we're like, we've been about 100 to one 10 net negative retention for a while and as we move up market, it's a little different because it takes longer for the organizations to ramp up, but we expect that to be, you know, really, really healthy moving…”
Scott Chisholm Jan 27, 2018 ▶ 14:58 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Not checkable as stated
Classy's annual gross logo churn is approximately 15%
“Gross is like basically like 15% across the full platform.”
Scott Chisholm Jan 27, 2018 ▶ 15:25 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Not checkable as stated
Classy's LTV-to-CAC ratio currently sits at approximately 6:1
“Across everyone in terms of lifetime and our, you know, ratio CAC to LTV has been, you know, as high as 10. Like it's always been over three. It's, I think it's a healthy six right now or so.”
Scott Chisholm Jan 27, 2018 ▶ 16:26 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Supported
Classy originated as a San Diego charity pub crawl
“Initial launch was actually a charity pub crawl in San Diego for the American Cancer Society”
Scott Chisholm Jan 27, 2018 ▶ 3:41 917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Assertion Not checkable as stated
Classy's 220-person team is 45% sales and 35-40% developers
“We're about 220 folks and the makeup of that is about 45% sales, about 35 to 40% dev, and then everyone else is, is the rest.”
Scott Chisholm Jan 27, 2018 ▶ 11:43 917 SaaS: How To Help Non-Profits and Build $12m ARR Company

Appearances (1)

EpisodeDateSpeaking time
917 SaaS: How To Help Non-Profits and Build $12m ARR Company Jan 27, 2018 10m
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