Scott Chisholm, CEO of fundraising SaaS platform Classy, breaks down the company's customer scale with host Nathan Latka.
0:00 / 0:07exact quote · 7.4s
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“We've just passed 4000 organizations on the platform in terms of subscription paying customers. We're a little under 2000. So about half of those.”
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Disclosure
Classy's pricing sweet spot is $500 per month plus 2%
“Our sweet spot has been 500 bucks a month and two percent since we've launched. And then from there we've done lower plans and then we've done higher plans as we've moved up market.”
Scott ChisholmJan 27, 2018▶ 3:25917 SaaS: How To Help Non-Profits and Build $12m ARR Company
AssertionSupported
Classy has raised $53 million in total funding to date
“We've raised fifty three million to date.”
Scott ChisholmJan 27, 2018▶ 5:27917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy generates over $1 million in monthly recurring revenue
“We're, yeah, we're over that.”
Scott ChisholmJan 27, 2018▶ 7:29917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy's revenue mix is 60% subscriptions and 40% transaction fees
“We're like Shopify where about 60% of our revenue is subscription based and about 40% is transaction fees.”
Scott ChisholmJan 27, 2018▶ 7:40917 SaaS: How To Help Non-Profits and Build $12m ARR Company
AssertionNot checkable as stated
Marketing drives 60% of Classy's pipeline, with 40% cold outreach
“Marketing covers about, say, 60% of the floor. The other 40% is just cold outreach.”
Scott ChisholmJan 27, 2018▶ 11:31917 SaaS: How To Help Non-Profits and Build $12m ARR Company
AssertionNot checkable as stated
Classy's fully burdened CAC payback period remains under 18 months
“Actually, ever since the company started, we've been under 18 months. That's sort of like our payback period.”
Scott ChisholmJan 27, 2018▶ 13:36917 SaaS: How To Help Non-Profits and Build $12m ARR Company
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