Scott Chisholm, CEO of Classy, discusses customer acquisition efficiency and lifetime value metrics on Nathan Latka's podcast.
0:00 / 0:10exact quote · 10.4s
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“Across everyone in terms of lifetime and our, you know, ratio CAC to LTV has been, you know, as high as 10. Like it's always been over three. It's, I think it's a healthy six right now or so.”
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More from Scott Chisholm
Disclosure
Classy's pricing sweet spot is $500 per month plus 2%
“Our sweet spot has been 500 bucks a month and two percent since we've launched. And then from there we've done lower plans and then we've done higher plans as we've moved up market.”
Scott ChisholmJan 27, 2018▶ 3:25917 SaaS: How To Help Non-Profits and Build $12m ARR Company
AssertionSupported
Classy has raised $53 million in total funding to date
“We've raised fifty three million to date.”
Scott ChisholmJan 27, 2018▶ 5:27917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy has nearly 2,000 paying subscription customers
“We've just passed 4000 organizations on the platform in terms of subscription paying customers. We're a little under 2000. So about half of those.”
Scott ChisholmJan 27, 2018▶ 7:06917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy generates over $1 million in monthly recurring revenue
“We're, yeah, we're over that.”
Scott ChisholmJan 27, 2018▶ 7:29917 SaaS: How To Help Non-Profits and Build $12m ARR Company
Disclosure
Classy's revenue mix is 60% subscriptions and 40% transaction fees
“We're like Shopify where about 60% of our revenue is subscription based and about 40% is transaction fees.”
Scott ChisholmJan 27, 2018▶ 7:40917 SaaS: How To Help Non-Profits and Build $12m ARR Company
AssertionNot checkable as stated
Marketing drives 60% of Classy's pipeline, with 40% cold outreach
“Marketing covers about, say, 60% of the floor. The other 40% is just cold outreach.”
Scott ChisholmJan 27, 2018▶ 11:31917 SaaS: How To Help Non-Profits and Build $12m ARR Company
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