Disclosure certainty 4/5 debate potential 1/5

Bury: Willful raised early convertible debt primarily from Shopify executives

Erin Bury · Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning · Dec 23, 2020 · at 7:35

Erin Bury, co-founder and CEO of Willful, explains the company's early angel financing sources in Toronto.

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“We had done some convertible debt earlier on from mostly Shopify executives in Toronto.”

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More from Erin Bury

Prediction Not checkable as stated
Bury: Higher-ticket transactions or B2B can scale Willful to $10M run rate
“I don't know that we can get up to a ten million dollar runway rate with the only the current existing product because it is a bit of a lower price product. But as we start to look at things with more lucrative price points like estate administration tools, in…”
Erin Bury Dec 23, 2020 ▶ 10:55 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Assertion Supported
Bury: About 60% of US and Canadian adults lack basic estate documents
“I feel like the sad truth is, and this is true in Canada as well as the U.S., people are woefully unprepared for their own passing, and about 60% of adults don't have just the simple legal documents”
Erin Bury Dec 23, 2020 ▶ 3:40 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Disclosure
Bury: Willful closed a 1.1 million Canadian dollar seed round in May 2020
“1.1 million Canadian, which I think is like four dollars US.”
Erin Bury Dec 23, 2020 ▶ 7:13 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Disclosure
Bury: Willful closed its seed round at a 6 million dollar valuation
“No, we did it as a price round with a post-money valuation of six million.”
Erin Bury Dec 23, 2020 ▶ 7:32 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Assertion Not checkable as stated
Erin Bury: Willful has grown revenue 4x to 5x year-over-year
“We've seen like a four to five increase year over year”
Erin Bury Dec 23, 2020 ▶ 10:19 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Assertion Not checkable as stated
Bury: Willful has broken a $1 million revenue run rate
“Yes, we've broken a million dollar run rate.”
Erin Bury Dec 23, 2020 ▶ 10:40 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
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