Willful

“We're at 15.”

“You really start your search for estate planning and wills by hitting up Google, and so we've long known that PR, content marketing, and methodical SEO is going to be the way that we win, and the other big user acquisition channel for us is partnerships, so be…”

“Yeah, I think I'd have to, again, check, but between 10 and 15,000 kind of paid customers to generate that 40,000 documents.”

“Yes, we've broken a million dollar run rate.”

“I mean, obviously, there's a few paths for any company. There's IPO, exit, or staying profitable long-term, and I think we're very much on an exit path, and when we think about ideal acquirers, we want it to be somewhere where we want to work, right?”

“Some of them are Facebook groups, but the more official ones would be you know, Parent Life Network is a big one in Canada that that new moms are a part of, but even just other kind of fintechs that were partnered up with Wealthsimple and some of the other fol…”

“I don't know that we can get up to a ten million dollar runway rate with the only the current existing product because it is a bit of a lower price product. But as we start to look at things with more lucrative price points like estate administration tools, in…”

“And you know, I think in the first year we probably did a couple 100,000 dollars of revenue.”

“No, we did it as a price round with a post-money valuation of six million.”

“We've seen like a four to five increase year over year”

“We had done some convertible debt earlier on from mostly Shopify executives in Toronto.”

“So we've started to expand from those learnings into earnings per click and for signups instead of just for conversions.”

“1.1 million Canadian, which I think is like four dollars US.”

“So for example, we have a family plan where you can buy multiple plans. They don't. So it's a way for them to validate that. They all have subscription. We don't.”

“So it's actually not a recurring product. It's more of a one-time transactional product. So you're paying us anywhere from 99 to 149 dollars for your documents, your will and power of attorney documents, and we offer free unlimited updates, which is a competit…”

“Willful is very focused on the legal sector building wills. They are not in the same space as us. In fact, we're very much you know, partnering in this space where they can actually do the wills. You could store it right on ready when you have it done on a, fr…”