Bury: Willful partners with Wealthsimple and Parent Life Network for acquisition
Erin Bury · Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning · Dec 23, 2020 · at 9:45
Erin Bury, CEO of online estate planning platform Willful, names specific partnership channels used to reach Canadian consumers facing key life milestones.
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“Some of them are Facebook groups, but the more official ones would be you know, Parent Life Network is a big one in Canada that that new moms are a part of, but even just other kind of fintechs that were partnered up with Wealthsimple and some of the other folks who are offering investing, saving tools”
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