Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Bury: About 60% of US and Canadian adults lack basic estate documents

Erin Bury · Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning · Dec 23, 2020 · at 3:40

Erin Bury, co-founder and CEO of Willful, discusses the addressable market for digital estate planning with Nathan Latka.

0:00 / 0:12exact quote · 12.6s

720p mp4 · rendered on demand · StarZero watermark

“I feel like the sad truth is, and this is true in Canada as well as the U.S., people are woefully unprepared for their own passing, and about 60% of adults don't have just the simple legal documents”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

About 60% of adults in Canada and the United States do not possess basic estate planning legal documents.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Demographic and industry surveys published around 2020 in both the United States and Canada consistently indicate that approximately 50% to 70% of adults do not possess basic estate planning legal documents (such as a will or power of attorney). In the U.S., a 2020 Caring.com study found 68% of adults lacked basic estate planning documents, and Gallup polls reported between 49% and 56% without a will. In Canada, Angus Reid Institute surveys (2018 and 2023) found that 50% to 51% of adults had no will (with 63% to 65% having no up-to-date will), and a 2022 NIA/Ipsos study found 52% had no will and 70% lacked a comprehensive estate plan. Erin Bury's approximation of 'about 60%' accurately reflects the data for both countries.

Caring.com's 2020 Wills and Estate Planning Study showed that 68% of U.S. adults did not possess basic estate planning documents.
Gallup polling (2020-2021) found that 54% of U.S. adults did not have a will, and 55% lacked a living will.
Angus Reid Institute surveys in Canada (2018 and 2023) found 50% to 51% of Canadian adults had no will, and up to 65% had no up-to-date will.
A 2022 National Institute on Ageing / Ipsos survey found that 52% of Canadian adults did not have a will and 70% lacked an estate plan.

Checked against

[1] trustandwill.com [2] graham-law.com [3] pecktrust.com [4] caring.com [5] caring.com [6] gallup.com [7] pssusa.org [8] prnewswire.com

angus reid institute will estate planning canada percent 2018 2020 gallup will estate planning survey adults percent "Caring.com" "2020" "estate planning" OR "will" percent OR percentage "Caring.com" "2020" "have a will" OR "do not have a will" canadians without a will percentage angus reid 2020 2018

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Canada U.S.

⚑ Spot an error? Report it

More from Erin Bury

Prediction Not checkable as stated

Bury: Higher-ticket transactions or B2B can scale Willful to $10M run rate

“I don't know that we can get up to a ten million dollar runway rate with the only the current existing product because it is a bit of a lower price product. But as we start to look at things with more lucrative price points like estate administration tools, in…”

Erin Bury Dec 23, 2020 ▶ 10:55 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

Disclosure

Bury: Willful closed a 1.1 million Canadian dollar seed round in May 2020

“1.1 million Canadian, which I think is like four dollars US.”

Erin Bury Dec 23, 2020 ▶ 7:13 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

Disclosure

Bury: Willful closed its seed round at a 6 million dollar valuation

“No, we did it as a price round with a post-money valuation of six million.”

Erin Bury Dec 23, 2020 ▶ 7:32 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

Assertion Not checkable as stated

Erin Bury: Willful has grown revenue 4x to 5x year-over-year

“We've seen like a four to five increase year over year”

Erin Bury Dec 23, 2020 ▶ 10:19 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

Assertion Not checkable as stated

Bury: Willful has broken a $1 million revenue run rate

“Yes, we've broken a million dollar run rate.”

Erin Bury Dec 23, 2020 ▶ 10:40 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

Disclosure

Erin Bury: Willful is targeting an acquisition exit rather than IPO

“I mean, obviously, there's a few paths for any company. There's IPO, exit, or staying profitable long-term, and I think we're very much on an exit path, and when we think about ideal acquirers, we want it to be somewhere where we want to work, right?”

Erin Bury Dec 23, 2020 ▶ 13:13 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

Bury: About 60% of US and Canadian adults lack basic estate documents

More from Erin Bury

Turn any episode into a week of clips.