Willful, every mention
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tap a year for its mentions
every year anyone Nathan Latka 20Erin Bury 3
Verbatim, from the transcripts: the passages where Willful comes up
Life Planning SaaS Hits $5k in MRR, Raises $1m on $6m Seed Round
- ▶ 12:45 Nathan Latka What about willful.co? 5 times in the scene
Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
- ▶ 1:39 Nathan Latka She's a co-founder and CEO today of a company called Willful, an online estate planning platform. 5 times in the scene
- ▶ 5:08 Nathan Latka Um, so I guess the reason I'm asking the revenue questions is it's a big risk for you and your husband, but all your eggs in the willful basket per se, right? 3 times in the scene
- ▶ 11:22 Erin Bury Launching a version of willful where a financial advisor could pay a monthly fee to offer it to their clients. 3 times in the scene
- ▶ 17:21 Nathan Latka Number three, what's your favorite online tool for building Wilco?
- ▶ 18:09 Nathan Latka She started off as an agency, now teamed up with her husband, launched willful.co, helping with power of attorney and wills and end-of-life planning. 6 times in the scene