Adrian Casey

Co-Founder & CEO, Pipelyne · 1 appearance on the record.

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founderexecutiveengineerswyftenergy.ie ↗

Adrian Casey is an engineer and entrepreneur who co-founded Swyft Energy, a residential heating and solar platform acquired by Bord Gáis Energy. He subsequently spun out and serves as CEO of Pipelyne, a B2B SaaS workflow platform for home service operations.

11statements → 5claims → 1claims resolved → 3.64/5average certainty → 1.18/5average debate potential →

0 supported 1 partly supported 0 contradicted 1 not yet assessed 3 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 opinion · 5 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Adrian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Adrian Casey on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Adrian Casey said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Casey: Shopify and Magento fail the needs of service-based businesses

“When we started initially, we looked at existing software in the market, all the way from lead generation forms through to actual e-commerce platforms like Shopify, Magento, et cetera. And what we realized is that they were very much focused on product-based b…”

Adrian Casey Mar 13, 2022 ▶ 2:17 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Assertion Not checkable as stated

Interactive estimator forms drive 220% more leads than static contact forms

“And because the customer is being rewarded for submitting their information, i.e. They get to see an estimate, we're seeing an average of 220% increase in, in leads for people using our form.”

Adrian Casey Mar 13, 2022 ▶ 6:56 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Prediction Not checkable as stated

Swyft Energy projects €10M revenue for 2022 after Covid slowdown

“We did about two million in our first year, up to five in the second year, and then we were on track to do 10, and then COVID hit. So we should be back up at around the ten million mark this year.”

Adrian Casey Mar 13, 2022 ▶ 2:51 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Assertion Open · timeframe Mar 2022

Pipelyne raised a €1.5M seed round in late 2021

“And before Christmas, we raised 1.5 million for Pipeline.”

Adrian Casey Mar 13, 2022 ▶ 5:11 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Disclosure

Pipelyne plans to monetize via GMV take rate and embedded financing

“On the Swift energy side, we're working with a third party. But that is a big part of the market opportunity that we see is one percentage of GMV when we launched the e-commerce store and to the actual financing piece as well.”

Adrian Casey Mar 13, 2022 ▶ 11:06 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Assertion Not checkable as stated

Swyft Energy employs nearly 100 staff and contractors in Ireland

“One of the largest in Ireland is nearly a hundred people now between full-time staff and actual contractors.”

Adrian Casey Mar 13, 2022 ▶ 2:09 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Disclosure

Founders split holding company 50/50 to own service business and SaaS

“Swift Holdings owns a hundred percent of Swift Energy and a hundred percent of Pipeline and myself, my co-founder split Swift Holdings, 50, 50.”

Adrian Casey Mar 13, 2022 ▶ 4:48 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Assertion Partly supported

Swyft Energy raised €3M between 2018 and 2020

“We raised about three million for Swift Energy over the few years from 2018 to 2020.”

Adrian Casey Mar 13, 2022 ▶ 5:06 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Disclosure

Pipelyne plans cost $99 to $299 monthly, averaging $150 ARPU

“We have a number of different price points 99 dollars, 199 dollars and 299, depending on features. On average, we're at probably about a 150 dollars at the moment across all the users that we have.”

Adrian Casey Mar 13, 2022 ▶ 7:23 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Disclosure

Pipelyne has roughly 25 paying customers out of 50 total users

“So we have about 50 users altogether and or half of them are paying.”

Adrian Casey Mar 13, 2022 ▶ 8:14 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Disclosure

Pipelyne burns $30K to $40K monthly and plans a 2022 fundraise

“Yeah, probably, you know, the 30 grand mark, probably 30, 40 grand is probably where it's at, but I mean, we do plan on, on raising a lot more, I suppose this year as well.”

Adrian Casey Mar 13, 2022 ▶ 14:40 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout

Appearances (1)

Episode	Date	Speaking time
Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout	Mar 13, 2022	8m

Adrian Casey

The record, in short

How they sound: not measured why? →

Appearances (1)

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