The Ledger
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Casey: Shopify and Magento fail the needs of service-based businesses
“When we started initially, we looked at existing software in the market, all the way from lead generation forms through to actual e-commerce platforms like Shopify, Magento, et cetera. And what we realized is that they were very much focused on product-based b…”
Interactive estimator forms drive 220% more leads than static contact forms
“And because the customer is being rewarded for submitting their information, i.e. They get to see an estimate, we're seeing an average of 220% increase in, in leads for people using our form.”
Swyft Energy projects €10M revenue for 2022 after Covid slowdown
“We did about two million in our first year, up to five in the second year, and then we were on track to do 10, and then COVID hit. So we should be back up at around the ten million mark this year.”
Pipelyne raised a €1.5M seed round in late 2021
“And before Christmas, we raised 1.5 million for Pipeline.”
Pipelyne plans to monetize via GMV take rate and embedded financing
“On the Swift energy side, we're working with a third party. But that is a big part of the market opportunity that we see is one percentage of GMV when we launched the e-commerce store and to the actual financing piece as well.”
Swyft Energy employs nearly 100 staff and contractors in Ireland
“One of the largest in Ireland is nearly a hundred people now between full-time staff and actual contractors.”
Founders split holding company 50/50 to own service business and SaaS
“Swift Holdings owns a hundred percent of Swift Energy and a hundred percent of Pipeline and myself, my co-founder split Swift Holdings, 50, 50.”
Swyft Energy raised €3M between 2018 and 2020
“We raised about three million for Swift Energy over the few years from 2018 to 2020.”
Pipelyne plans cost $99 to $299 monthly, averaging $150 ARPU
“We have a number of different price points 99 dollars, 199 dollars and 299, depending on features. On average, we're at probably about a 150 dollars at the moment across all the users that we have.”