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Successful e-commerce stores often lack marketing roadmaps despite Shopify data

Mark Allard · $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS · Jan 21, 2023 · at 3:41

Mark Allard, founder of Walter Interactive and Glodify, explains why he launched a growth roadmap SaaS for Shopify merchants.

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“But it's fascinating how when you start working with them, like they don't have a marketing plan. They don't have like a clear roadmap. And it's crazy because like with Shopify, it gives you all the data and everything you would want to draw like that clear roadmap.”

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More from Mark Allard

Disclosure
Mark Allard spent $200,000 building Shopify SaaS app Glodify
“Oh, I don't know if it's a, if I should be proud, but it's about two full salaries, like maybe 200 K.”
Mark Allard Jan 21, 2023 ▶ 8:38 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Disclosure
Walter Interactive reached $1 million in revenue in 2022
“So we reached the one million revenue last year of course, with the COVID, the situation e-commerce went crazy.”
Mark Allard Jan 21, 2023 ▶ 2:42 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Disclosure
Glodify plans to publish 1,000 e-commerce templates
“It's really at the beginning, but we will publish around like 1000 templates because like in my own business.”
Mark Allard Jan 21, 2023 ▶ 4:34 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Disclosure
Glodify acquired 150 free users prior to launch
“But like right now we are like at Around 150 free users and we're learning from them.”
Mark Allard Jan 21, 2023 ▶ 5:24 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Disclosure
Glodify spent $4,000 on its logo and initial branding
“We've put like four top 4000 K on the logo and try to have a branding like to start because our app was missing some structure.”
Mark Allard Jan 21, 2023 ▶ 6:56 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
Disclosure
Glodify plans to charge $100 per month per store
“It's going to be a hundred bucks per month.”
Mark Allard Jan 21, 2023 ▶ 10:57 $1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
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