Insight certainty 4/5 debate potential 1/5

Insert clickable pre-order banner right before Kickstarter locks page edits

Daniel Vitiello · Creative Way to Get Customers From Instagram with Daniel Vitiello of HandGround · Feb 28, 2016 · at 12:49

Daniel Vitiello, co-founder of HandGround, discusses capturing organic post-campaign traffic after raising over $300,000 on Kickstarter for a manual coffee grinder.

0:00 / 0:33exact quote · 33.3s
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“Right at the top, and you have to do this before the campaign actually ends, because you're not allowed to edit it once the campaign is finished. But you can actually insert a image that says available for pre-orders on our website or here and link that image to your, whatever short story you want to use. We use Shopify. And so we had, we put that up about an hour before the campaign actually ended. So that once it ended, it's still up there and that's been driving sales every day since the campaign has ended.”

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More from Daniel Vitiello

Assertion Not checkable as stated
Vitiello and co-founder manually DM'd 5,000 Instagram followers for pre-launch
“So we by hand, Brandon and I direct messaged 5000 people, inviting them to the prelaunch campaign.”
Daniel Vitiello Feb 28, 2016 ▶ 9:25 Creative Way to Get Customers From Instagram with Daniel Vitiello of HandGround
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