Kickstarter

“So we've actually partnered together Before this Kickstarter launch. And every time we hit a funding level, I'm writing a check to pencils of promise for 25,000 dollars to build a school in a developing country.”

“We are actually utilizing Kickstarter as a marketing platform because we're going to be having 20 plus reward levels that when people get to the actual Kickstarter page, they're going to be able to say, okay, I want the hardcover, but we have all these other b…”

“His name is Zach Smith, and he is the co-founder and CEO of Funded Today, the world's leading crowdfunding agency, having raised over forty million dollars and counting for over 300 campaigns on Kickstarter and Indiegogo.”

“Within two years, I'm going to do something on Kickstarter and it will raise fifteen million dollars.”

“Right at the top, and you have to do this before the campaign actually ends, because you're not allowed to edit it once the campaign is finished. But you can actually insert a image that says available for pre-orders on our website or here and link that image …”

“They raised 309,000 dollars on Kickstarter using a very unique pre-launch strategy that played really heavily on Instagram.”

“And then post Kickstarter, we were accepting pre-orders. We did another 68,000 in pre-orders since September.”

“We also gave away our the entire journal via PDF. So before they even received a physical copy, they could print it out and start using it right away.”

“About seven percent of the people who watched the video ended up purchasing the product.”

“We've raised about 300,000 dollars from angels, and then the quarter million from Kickstarter, and that's up until about now, we're taking about 200 K in another debt round.”

“429,000, I think in that month. And at the time that was kind of a behemoth on Kickstarter. I think Since that's been dwarfed a few times, but at the time, it was kind of the record holder for biggest fashion projects, and more than anything, just a validation…”

“We didn't have a good grasp on kind of the at scale cost of goods. And on top of that, we didn't properly factor in packaging or returns or anything like that. So we joke in hindsight that we probably lost a decent amount of money on the whole thing where our …”

“We have a 2.1 million in our seed round. So that is X to 250 from Kickstarter.”

“So we were one of the most successful Kickstarters of that of that quarter raised over 200,000 dollars from there.”

“We then turned around on Kickstarter and funded season two raised a 112,000 dollars.”

“A really big day on Kickstarter then starts to attract more people, and they see it on Kickstarter, people who haven't heard of us begin to join on, and on Kickstarter and crowdfunding, success begets success.”

“On the Kickstarter we tend to average 97 dollars per backer.”

“We've done three Kickstarters this year. We've raised over 600 grand on there.”

“Third parties have used this spreadsheet to raise millions of dollars on Kickstarter.”

“In fact, we're getting ready to launch our Kickstarter campaign on January, 24th.”

“We had a 250,000 dollar goal. We raised 125,000, but Kickstarter is all or nothing. So that means we raised zero and that product never came to be.”

“I look at a Kickstarter campaign or really any crowdfunding campaign as an experiment.”

“I think we probably spent like 15 grand to get from idea to launch Kickstarter campaign, and then we probably spent another 20 grand to get from there to the second Kickstarter campaign.”

“And that launched in May 2013 with a 10,000 dollar goal on Kickstarter, and we raised almost 600,000 dollars.”

“A 140,000 dollars.”

“And we have the lowest fees on the web anywhere for credit card processing. So for only cash gifts, it's a 2.5% credit card transaction fee. So every single website charges this. GoFundMe charges this. Kickstarter charges this. Zola charges us. Everyone charge…”

“And we, about a weekend, we changed the price of our campaign and said, okay, it's no longer made in the U S it's going to be made In Asia. And this is a new price point. And we kind of reset my campaign about seven days in and we're able to raise another 220,…”

“So just on Kickstarter, we did 240,000. If you count our Indiegogo campaign, we got to about two 80.”

“We raised around a 190,000.”

“That was our first campaign was 127,000, a smaller number of backers, 1120. We ran a second campaign earlier this year, and that's actually at, I think about 490,000.”

“Oh, nine. And we've done most of them on crowdfunding, Indiegogo, and Kickstarter. And they've all been successful. The average is somewhere around 400,000 dollars in, in pre-sales.”

“Yeah, it was a 213 K over seven weeks.”

“The key to Kickstarter is that you want to provide like a 40% discount off of your intended MSRP.”

“To be honest, on the Kickstarter ones, definitely. Yes, absolutely. We factored that in already in the beginning, and this is also what we're compensating with the new price for, but obviously the very first batches, when you produce something, you always have…”

“Well, at the Kickstarter campaign, we started with around 800 to 900 bucks, which is also the retail price that we're aiming for. Right now we had to go up quite a lot because production is insane. So we're now selling it at around 1400 for the first year at l…”