Tommy Gibbons, an early team member at educational hardware startup Piper, discusses the company's initial crowdfunding campaign launch and fundraising traction.
0:00 / 0:06exact quote · 6.7s
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“So we were one of the most successful Kickstarters of that of that quarter raised over 200,000 dollars from there.”
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More from Tommy Gibbons
AssertionNot checkable as stated
Piper Has Reached Over 4,000 Customers Since Launch
“And then we already have over 4000 customers since launching Christmas last year.”
Tommy GibbonsOct 24, 2016▶ 2:15EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
AssertionSupported
Piper raised a $2.1M seed round in addition to Kickstarter capital
“We have a 2.1 million in our seed round. So that is X to 250 from Kickstarter.”
Tommy GibbonsOct 24, 2016▶ 4:23EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
AssertionNot checkable as stated
Gibbons: Piper's COGS ranges between $100 and $115 per unit
“We're talking between one and one 15.”
Tommy GibbonsOct 24, 2016▶ 9:36EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
AssertionNot checkable as stated
Gibbons: Piper's Facebook ad CAC ranges from $25 to $65
“When we're just doing straight Facebook ads it depends on seasonality. Sometimes we see 25 dollars and sometimes we see 65 dollars.”
Tommy GibbonsOct 24, 2016▶ 10:00EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
AssertionNot checkable as stated
Gibbons: Piper resellers buy units at $240 and retail at $299
“Our resellers are willing to take a It's a pretty slim cut of margin. So we're talking like two 40 apiece, reselling at two 99.”
Tommy GibbonsOct 24, 2016▶ 10:23EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
AssertionNot checkable as stated
Piper sold over 400 units in July and nearly 500 in August 2016
“So we did a little over 400 in July, just under 500 in August. And then as September, it looks like we'll be over 600 here.”
Tommy GibbonsOct 24, 2016▶ 13:00EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
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