Assertion certainty 4/5 debate potential 1/5

Piper sold over 400 units in July and nearly 500 in August 2016

Tommy Gibbons · EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper · Oct 24, 2016 · at 13:00

Tommy Gibbons, co-founder of educational tech kit maker Piper, shares the company's monthly unit sales growth leading up to the 2016 holiday season.

0:00 / 0:08exact quote · 8.6s
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“So we did a little over 400 in July, just under 500 in August. And then as September, it looks like we'll be over 600 here.”

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More from Tommy Gibbons

Assertion Not checkable as stated
Piper Has Reached Over 4,000 Customers Since Launch
“And then we already have over 4000 customers since launching Christmas last year.”
Tommy Gibbons Oct 24, 2016 ▶ 2:15 EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
Assertion Supported
Piper raised a $2.1M seed round in addition to Kickstarter capital
“We have a 2.1 million in our seed round. So that is X to 250 from Kickstarter.”
Tommy Gibbons Oct 24, 2016 ▶ 4:23 EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
Assertion Not checkable as stated
Gibbons: Piper's COGS ranges between $100 and $115 per unit
“We're talking between one and one 15.”
Tommy Gibbons Oct 24, 2016 ▶ 9:36 EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
Assertion Not checkable as stated
Gibbons: Piper's Facebook ad CAC ranges from $25 to $65
“When we're just doing straight Facebook ads it depends on seasonality. Sometimes we see 25 dollars and sometimes we see 65 dollars.”
Tommy Gibbons Oct 24, 2016 ▶ 10:00 EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
Assertion Not checkable as stated
Gibbons: Piper resellers buy units at $240 and retail at $299
“Our resellers are willing to take a It's a pretty slim cut of margin. So we're talking like two 40 apiece, reselling at two 99.”
Tommy Gibbons Oct 24, 2016 ▶ 10:23 EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
Assertion Supported
Piper raises over $200,000 on Kickstarter in spring 2015
“So we were one of the most successful Kickstarters of that of that quarter raised over 200,000 dollars from there.”
Tommy Gibbons Oct 24, 2016 ▶ 2:58 EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper
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