Dumas utilized Kickstarter purely as a marketing platform with 20 reward levels
John Lee Dumas · Numbers Behind Freedom Journal Launch with John Lee Dumas of Entrepreneur On Fire · Feb 1, 2016 · at 10:54
Entrepreneur on Fire host John Lee Dumas explains his launch strategy and reward tiers for The Freedom Journal to host Nathan Latka.
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“We are actually utilizing Kickstarter as a marketing platform because we're going to be having 20 plus reward levels that when people get to the actual Kickstarter page, they're going to be able to say, okay, I want the hardcover, but we have all these other bonuses and cool little goodies as well.”
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