Dumas: 35 people bought Podcaster's Paradise on initial pre-launch webinar
John Lee Dumas · Afghan War Fighter Now Makes $500k/mo in Weird Market with John Lee Dumas of Entrepreneur On Fire Episode 21 · Mar 1, 2016 · at 6:26
John Lee Dumas describes the sales conversion numbers from his first pre-launch webinar for Podcaster's Paradise.
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“So I had 35 people join on that webinar that I did for that pre-launch webinar.”
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More from John Lee Dumas
Dumas refused to build Podcaster's Paradise until securing paid pre-sales
“Because I didn't have a thing created for podcasters paradise, and I was not going to create or spend a minute of time creating any of the content within until I had proof of concept.”
Dumas: SMS opt-ins convert 3x higher than podcast web links
“I would say it's three X more will actually opt in via text than will go to the actual website.”
Dumas: I Would Have Refunded Buyers Without $5,000 in Pre-Orders
“I would have refunded and said, hey, there's a better idea out there, and I'm going to spend my time finding that.”
Dumas utilized Kickstarter purely as a marketing platform with 20 reward levels
“We are actually utilizing Kickstarter as a marketing platform because we're going to be having 20 plus reward levels that when people get to the actual Kickstarter page, they're going to be able to say, okay, I want the hardcover, but we have all these other b…”
Dumas: Podcaster's Paradise generated over $3M in revenue with 2,500 members
“To date, we've done over three million dollars in revenue just within Podcasters Paradise alone, our community, and we have over 2500 members who are incredibly active.”
Dumas: Podcaster's Paradise increased price from $197 to $1,297 over time
“So we launched we pre-launched at actually one 97, 197 dollars. And then 45 days later, we actually did our real launch and At four 97. And then since then, about every quarter, Nathan, we've bumped the price up about a hundred dollars approximately, give or t…”