Kickstarter

“We went out to raise 25,000 and I think at the first day we raised 50,000 and did 210,000 within 30 days.”

“Well, I tell people all the time, one of the number one traits that you need to be an entrepreneur are two things, or two number one traits, is mental toughness and emotional regulation, right? Like, you have to be, have real mental fortitude, right? You have …”

“Design and technology and gaming are our biggest categories.”

“We're not gonna allow it. We've had people trying to three D print guns on the platform. So yeah, anything that's weapons or harmful.”

“A lot of the most successful people on Kickstarter use it as a pre-order, right? They have the resources and the means to actually create the product. They want to use it. To scale marketing, we have an audience of millions of people that are using the app and…”

“Now, ninety-something percent of people on Kickstarter fulfill, but there's still a small percentage of people that don't, and so you really have to drive that level of trust to make people feel comfortable, That you're actually going to deliver on time, and y…”

“Launching a video is like the number one thing I see for people that are successful on the platform. I lied to you not. Like, most of the time when I see a Kickstarter failed, they didn't even care to do a video.”

“One of the things that we're doing at Kickstarter this year, give you a little bit of exclusive, is that we're gonna become a lot more mobile first and video first on our platform”

“Like, when you're pitching VCs, you're pitching for the long term. You're pitching for, like, the big picture. Like, you're really saying, like, hey, this company can be worth fifty billion dollars one day. On Kickstarter, you're trying to deliver immediate de…”

“So, like, maybe you only need to, like, have a 10 to 15% buffer. But if you're talking about, like, heavy hardware that you're shipping from China and, like, all these things, you might want to have a bigger buffer of, like, 25, 30%.”

“We don't, we can't say this for sure, but we're like almost confident that we sell more comic books on Kickstarter year than anywhere else in the world.”

“I mean, we just had a board game raise twenty eight million dollars. It was a trading card game, but Cyberpunk just raised twenty eight million dollars, so it always astounds me, like, you know, we think about, like, we have a lot of video games on the platfor…”

“My job as a CEO, and people may not like this answer, but my job as a CEO is to make sure that this company goes on for the next 1015, 20, a hundred years, and to drive shareholder value. Take the emotions out of it. Right? That's gonna hurt some feelings, but…”

“You know, we were down over 20% in revenue year over year when I took over.”

“We launched our first product on Kickstarter and generated over 200,000 dollars in the first month.”

“Vlad from Robin Hood, when Robin Hood was getting started, he put up a Kickstarter. Saying, hey, I'm going to try to build this company that's going to change the way the financial markets work. And if you guys fund 10,000 dollars, we'll film it. Because how c…”

“And I said, 10,000 dollars. That seems about right. That's how much we'll earn off of it. And Matt immediately said, five million dollars.”

“If I contact a local card manufacturer, I was like, what's the minimum order? And he said you have to produce a thousand decks of cards. Like, that's the minimum here. I was like, cool, ok, fine. And I was like, well, how much does that cost? And he said, oh, …”

“Within the first 24 hours, we passed the one million mark.”

“We're 10 years later, and it is still, holds the record for the most number of backers of any campaign in history.”

“So 219,000 backers made means that because most people wanted more than one deck we had to produce 700,000 decks of cards for our very first print run.”

“Go to Kickstarter to build a community. It's not there to raise funds. It has the side effect of raising funds, but you're really raising a community, and that's the place to do it.”

“And we raised like five million dollars on Kickstarter for that campaign.”

“Kickstarter comes out, they have a good design experience, they have a curated product, so it's easier to just have upfront positive stories, but they definitely don't scale as rapidly as they could either.”

“I went from CEO, stayed on as chairman for many years, then was just a board member, brought on a new chairman, and then, really, as of about six months ago, I am now liberated.”

“The delusion that I had, and I think the delusion that we all have as entrepreneurs, if I cut through that delusion with some common sense from the future, to be honest, who knows if I would have gone through with it.”

“We started a Kickstarter on like September ninth of 2015. The week before consumer reports the magazine, I don't know if that's still around, but the consumer reports, the magazine their cover story was the case for grass fed beef. So our timing could not have…”

“We went out to raise 25,000, and we raised 215,000.”

“So we launched in September of 2015. We did 215 in Kickstarter all in, in that year, 2015, we did like 275,000 dollars, like Kickstarter. And then we launched the site and we rolled a bunch of those Kickstarter people to subscription. And it was about 275 to 3…”

“We raised a total of a 166,000 Canadian dollars.”

“In other news, Rowey is planning to take pre-orders for the world's first smart running shoe, On Kickstarter in May.”

“In 2012, I launched a single pair of pants on Kickstarter, and in 35 days, we sold over 2000 pairs.”

“Over 11,000 people backed it, the most people that had ever backed an app on Kickstarter.”

“I don't think you want to raise 20,000 dollars or a small amount like that from VCs. I think, you know, you need to find a way to fund that. But I think, you know, for, that's short money, you know, and you should either fund that yourselves, friends and famil…”

“Kickstarter was one of the ways that, that we saw a path for ourselves to get traction and kind of prove the model. So we've been head down, getting ourselves ready for a Kickstarter campaign we hope to launch in the near future.”

“We wanted to pre-sell about 4000 pounds worth, and we sold about 18,000 pounds worth.”

“And that's, what's just so awesome about presale in general and Kickstarter is that you're truly, you're not serving, you're getting like money votes. And when people vote with their dollars, it's a big, it's very different than when they're voting with like a…”

“How they fund each issue is by Doing a Kickstarter for every issue. So that's also kind of cool. So they don't just bring out an issue. It gets every, every single issue gets funded through Kickstarter, which is kind of cool.”

“I made a Kickstarter to buy Greenland, and they kicked me off, but then Indiegogo, I think, let me do it, and I started raising, like, thousands of dollars.”

“I didn't want family and friends because I didn't want the polite donations. I wanted like stranger people to tell me whether or not this was something that would resonate with them.”

“Then when your crowdfunding campaign goes live on Kickstarter, you have a list of 10,000 people to email who are probably going to back. And then what that does is once it gets backed, if you reach your goal quickly, it ranks high in Kickstarter, which means y…”

“Yeah, in hindsight, Kickstarter probably wasn't the easiest way to raise money, but it was an amazing way to get attention and get press and prove the concept.”

“The average number of supporters for a successful Kickstarter project is 241 funders, far less than a thousand.”

“We hit that goal in seven minutes. By the first day, we had raised a million dollars. By the end of the second day, we had two million, and by the end of the third day, we had three million, and this thing was completely out of control.”

“I'm watching that thing go from 20,000 to 50,000 to a 100,000, and I am losing my mind because every one of those backers, I've got to figure out how to get a game to their front door, and I had no idea how, literally no idea how.”

“All the projects you've ever seen in your life focus on that funding part and they ignore the crowd part.”

“Our stretch goals were not based on currency. We said, show us funny stuff. One of the characters in our game is called Taco Cat. We said, show us 20 pictures of a real Taco Cat, and we will add 10 cards to the game.”

“700,000 copies of the game sold in 30 days, and that is truly just unprecedented in the industry.”

“For six months, that's what we had to do to get those things out the door. And we were on time with every single one of those orders.”

“I invested in Kickstarter when it was a PowerPoint deck.”

“And I think in the first day in Kickstarter, we sold over 200,000 dollars in bikes.”

“Five 50, so half a million dollars.”

“Yeah, if I remember correctly, we sold about 2000 bikes that year, 1500 in the first month, and then 500 in the next six months that follows.”

“Table games are the number one category on Kickstarter.”

“I mean, you've got like, I think another week to go on the Kickstarter, and it's already at 80,000 dollars, so it's more than recouped your initial investment.”

“So I had five slots and I think three are booked for five grand a piece, which would be great.”

“Our goal is to raise 300,000 dollars on Kickstarter, which means we need 4000 people who have put down a dollar reservation by all measures relative to that.”

“The plunge is going live on Kickstarter in June. I know how many reservations we need in order to have, to raise 300,000 dollars on Kickstarter. It's like, basically, we need, ah, 400 reservations a week. Right now, for context, we're at 45.”

“We started with a Kickstarter campaign where we raised 215,000 dollars in pre-orders”

“If we had started out saying, hey, you know, this is the headset that changes everything for everyone all the time Everywhere. I don't think we would have gotten very far.”