Kickstarter

“At the end, we got a million, we got a cool million from Seth MacFarlane, which was amazing. Seth refers to his childhood as having chain-smoked books, right? I love that image, you know, of a child Seth just chain-smoking books. But it was mostly small donati…”

“I invested in Kickstarter when it was a PowerPoint deck.”

“I'm watching that thing go from 20,000 to 50,000 to a 100,000, and I am losing my mind because every one of those backers, I've got to figure out how to get a game to their front door, and I had no idea how, literally no idea how.”

“For six months, that's what we had to do to get those things out the door. And we were on time with every single one of those orders.”

“700,000 copies of the game sold in 30 days, and that is truly just unprecedented in the industry.”

“All the projects you've ever seen in your life focus on that funding part and they ignore the crowd part.”

“Our stretch goals were not based on currency. We said, show us funny stuff. One of the characters in our game is called Taco Cat. We said, show us 20 pictures of a real Taco Cat, and we will add 10 cards to the game.”

“We hit that goal in seven minutes. By the first day, we had raised a million dollars. By the end of the second day, we had two million, and by the end of the third day, we had three million, and this thing was completely out of control.”

“We went out to raise 25,000 and I think at the first day we raised 50,000 and did 210,000 within 30 days.”