Lee: Exploding Kittens used creative challenges instead of monetary stretch goals
Elan Lee · Find co-creators everywhere (with Exploding Kittens Inc.’s Elan Lee) | Masters of Scale · Dec 12, 2023 · at 17:52
Elan Lee, co-creator of Exploding Kittens, explains their viral Kickstarter stretch goal strategy to Reid Hoffman.
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“Our stretch goals were not based on currency. We said, show us funny stuff. One of the characters in our game is called Taco Cat. We said, show us 20 pictures of a real Taco Cat, and we will add 10 cards to the game.”
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