Stefan Lobel

Founder & CEO, Bluffworks · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Stefan Loble is the founder and CEO of Bluffworks, a direct-to-consumer technical apparel company launched in 2012 that designs versatile travel clothing. He scaled the brand through Kickstarter campaigns before presenting his business to investors on Gimlet Media's The Pitch.

11statements → 8claims → 4claims resolved → 75%fully supported → 4/5average certainty → 1.27/5average debate potential → 1said about them ↓

3 supported 0 partly supported 1 contradicted 4 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 1 insight · 2 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 4 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Stefan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Stefan Lobel: Bluffworks Raised $300,000 in Venture Funding From Its Customers

“We raised 300,000 dollars in venture from our customers.”

Stefan Lobel Mar 3, 2025 ▶ 33:08 #39 This Pitch is Damn Near Perfect

Their most notable contradicted claim

Assertion Contradicted

Stefan Lobel: Bluffworks Sold 2,000 Pairs of Pants on Kickstarter

“In 2012, I launched a single pair of pants on Kickstarter, and in 35 days, we sold over 2000 pairs.”

Stefan Lobel Mar 3, 2025 ▶ 3:34 #39 This Pitch is Damn Near Perfect

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Stefan Lobel on measured tape to publish a rate. This says nothing about how they speak.

What they said11 What others said1 Episodes1

Everything Stefan Lobel said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Stefan Lobel Outlines Bluffworks' Plan to Reach $50 Million in Revenue

“The plan to fifty million is for us acquiring customers online only and being through bluffworks.com. There's a point where a lot of digital companies end up adding their own retail store and we've budgeted to add four stores in a couple of the out, out years,…”

Stefan Lobel Mar 3, 2025 ▶ 12:09 #39 This Pitch is Damn Near Perfect

Prediction Not checkable as stated

Stefan Lobel Projects Bluffworks Will Reach $13 Million in Two Years

“We're gonna go two years from here, we're gonna be thirteen million dollars in revenue.”

Stefan Lobel Mar 3, 2025 ▶ 16:42 #39 This Pitch is Damn Near Perfect

Insight

Stefan Lobel Claims $50M Revenue E-Commerce Brands Exit for $90M

“Apparel companies can do that. You get to 50, especially all e-commerce, we can sell you for 90.”

Stefan Lobel Mar 3, 2025 ▶ 17:04 #39 This Pitch is Damn Near Perfect

Assertion Supported

Stefan Lobel: Bluffworks Raised $300,000 in Venture Funding From Its Customers

“We raised 300,000 dollars in venture from our customers.”

Stefan Lobel Mar 3, 2025 ▶ 33:08 #39 This Pitch is Damn Near Perfect

Assertion Supported

Stefan Lobel Details How Bluffworks Ultimately Closed a $1.4 Million Round

“At the end of this, through our customers, through Phil Phil's syndicate on AngelList and through other angels, we raised 1.4. We have a 100,000 dollars left in the round.”

Stefan Lobel Mar 3, 2025 ▶ 34:42 #39 This Pitch is Damn Near Perfect

Assertion Contradicted

Stefan Lobel: Bluffworks Sold 2,000 Pairs of Pants on Kickstarter

“In 2012, I launched a single pair of pants on Kickstarter, and in 35 days, we sold over 2000 pairs.”

Stefan Lobel Mar 3, 2025 ▶ 3:34 #39 This Pitch is Damn Near Perfect

Disclosure

Stefan Lobel Seeks $600,000 to Expand Travel Apparel Brand Bluffworks

“And now I'm here to raise 600,000 dollars, to bring Bluffworks to more of the world, and help men and women Make their lives big and their wardrobes small.”

Stefan Lobel Mar 3, 2025 ▶ 4:24 #39 This Pitch is Damn Near Perfect

Assertion Not checkable as stated

Stefan Lobel: Bluffworks Generated $2.2M Net Revenue Across Three Products

“And then last year we did 2.2 million net on just the three products that described.”

Stefan Lobel Mar 3, 2025 ▶ 8:03 #39 This Pitch is Damn Near Perfect

Assertion Not checkable as stated

Stefan Lobel: Bluffworks Blazer Costs $77 to Make and Sells for $295

“So we make that blazer even in New York for 77 dollars. Happens to be our best margin product. We move it offshore, we're gonna get into the sixties, we sell it for two 95.”

Stefan Lobel Mar 3, 2025 ▶ 8:34 #39 This Pitch is Damn Near Perfect

Assertion Not checkable as stated

Stefan Lobel Details Bluffworks' $56 CAC and $233 Average Order Value

“Last year, we spent 49 dollars to acquire a customer. This year, we're acquiring customers at 56 dollars for an AOV at 233. You winced. Our margin leaves a 109 dollars to acquire customers and break even.”

Stefan Lobel Mar 3, 2025 ▶ 9:16 #39 This Pitch is Damn Near Perfect

Assertion Supported

Stefan Lobel Reveals That Pitch Investors Dropped Out After Due Diligence

“Michael, Nicole, and Jillian are out, and Charles, I had, we had a difficult time connecting.”

Stefan Lobel Mar 3, 2025 ▶ 35:09 #39 This Pitch is Damn Near Perfect

The other half of the tape: Stefan Lobel's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Stefan Lobel, by other people (1)

Disclosure

Jillian Manus Commits $50,000 in Personal Capital to Bluffworks

“I'd like to put just 50,000, My own money in, just as a vote of confidence, because I think you're gonna do this and if there's anything in my ecosystem, my own community I can sort of pull in to help you, I will, but in all honesty, but with that 50,000, I wa…”

Jillian Manus Mar 3, 2025 ▶ 19:33 #39 This Pitch is Damn Near Perfect

Appearances (1)

Episode	Date	Speaking time
#39 This Pitch is Damn Near Perfect	Mar 3, 2025	14m

Stefan Lobel

The record, in short

Their most notable supported claim

Their most notable contradicted claim

How they sound: not measured why? →

Statements about Stefan Lobel, by other people (1)

Appearances (1)

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