Insight certainty 4/5 debate potential 2/5

Stefan Lobel Claims $50M Revenue E-Commerce Brands Exit for $90M

Stefan Lobel · #39 This Pitch is Damn Near Perfect · Mar 3, 2025 · at 17:04

Bluffworks founder Stefan Lobel explains target exit multiples for direct-to-consumer apparel businesses to investor Michael Hyatt on The Pitch.

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“Apparel companies can do that. You get to 50, especially all e-commerce, we can sell you for 90.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Stefan Lobel

Disclosure
Stefan Lobel Outlines Bluffworks' Plan to Reach $50 Million in Revenue
“The plan to fifty million is for us acquiring customers online only and being through bluffworks.com. There's a point where a lot of digital companies end up adding their own retail store and we've budgeted to add four stores in a couple of the out, out years,…”
Stefan Lobel Mar 3, 2025 ▶ 12:09 #39 This Pitch is Damn Near Perfect
Prediction Not checkable as stated
Stefan Lobel Projects Bluffworks Will Reach $13 Million in Two Years
“We're gonna go two years from here, we're gonna be thirteen million dollars in revenue.”
Stefan Lobel Mar 3, 2025 ▶ 16:42 #39 This Pitch is Damn Near Perfect
Assertion Supported
Stefan Lobel: Bluffworks Raised $300,000 in Venture Funding From Its Customers
“We raised 300,000 dollars in venture from our customers.”
Stefan Lobel Mar 3, 2025 ▶ 33:08 #39 This Pitch is Damn Near Perfect
Assertion Supported
Stefan Lobel Details How Bluffworks Ultimately Closed a $1.4 Million Round
“At the end of this, through our customers, through Phil Phil's syndicate on AngelList and through other angels, we raised 1.4. We have a 100,000 dollars left in the round.”
Stefan Lobel Mar 3, 2025 ▶ 34:42 #39 This Pitch is Damn Near Perfect
Assertion Contradicted
Stefan Lobel: Bluffworks Sold 2,000 Pairs of Pants on Kickstarter
“In 2012, I launched a single pair of pants on Kickstarter, and in 35 days, we sold over 2000 pairs.”
Stefan Lobel Mar 3, 2025 ▶ 3:34 #39 This Pitch is Damn Near Perfect
Disclosure
Stefan Lobel Seeks $600,000 to Expand Travel Apparel Brand Bluffworks
“And now I'm here to raise 600,000 dollars, to bring Bluffworks to more of the world, and help men and women Make their lives big and their wardrobes small.”
Stefan Lobel Mar 3, 2025 ▶ 4:24 #39 This Pitch is Damn Near Perfect
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