Assertion certainty 4/5 debate potential 1/5

Stefan Lobel: Bluffworks Blazer Costs $77 to Make and Sells for $295

Stefan Lobel · #39 This Pitch is Damn Near Perfect · Mar 3, 2025 · at 8:34

Bluffworks founder Stefan Lobel breaks down unit economics and production costs for his apparel line to investors on The Pitch.

0:00 / 0:07exact quote · 7.5s
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“So we make that blazer even in New York for 77 dollars. Happens to be our best margin product. We move it offshore, we're gonna get into the sixties, we sell it for two 95.”

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More from Stefan Lobel

Disclosure
Stefan Lobel Outlines Bluffworks' Plan to Reach $50 Million in Revenue
“The plan to fifty million is for us acquiring customers online only and being through bluffworks.com. There's a point where a lot of digital companies end up adding their own retail store and we've budgeted to add four stores in a couple of the out, out years,…”
Stefan Lobel Mar 3, 2025 ▶ 12:09 #39 This Pitch is Damn Near Perfect
Prediction Not checkable as stated
Stefan Lobel Projects Bluffworks Will Reach $13 Million in Two Years
“We're gonna go two years from here, we're gonna be thirteen million dollars in revenue.”
Stefan Lobel Mar 3, 2025 ▶ 16:42 #39 This Pitch is Damn Near Perfect
Insight
Stefan Lobel Claims $50M Revenue E-Commerce Brands Exit for $90M
“Apparel companies can do that. You get to 50, especially all e-commerce, we can sell you for 90.”
Stefan Lobel Mar 3, 2025 ▶ 17:04 #39 This Pitch is Damn Near Perfect
Assertion Supported
Stefan Lobel: Bluffworks Raised $300,000 in Venture Funding From Its Customers
“We raised 300,000 dollars in venture from our customers.”
Stefan Lobel Mar 3, 2025 ▶ 33:08 #39 This Pitch is Damn Near Perfect
Assertion Supported
Stefan Lobel Details How Bluffworks Ultimately Closed a $1.4 Million Round
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Stefan Lobel Mar 3, 2025 ▶ 34:42 #39 This Pitch is Damn Near Perfect
Assertion Contradicted
Stefan Lobel: Bluffworks Sold 2,000 Pairs of Pants on Kickstarter
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Stefan Lobel Mar 3, 2025 ▶ 3:34 #39 This Pitch is Damn Near Perfect
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