Lewis: Kickstarter excels at generating press and concept validation over capital
Gabi Lewis · Magic Spoon & Exo: Gabi Lewis and Greg Sewitz · Feb 12, 2024 · at 18:54
Gabi Lewis, co-founder of cricket-protein bar brand Exo and Magic Spoon cereal, discusses why Exo launched on Kickstarter.
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“Yeah, in hindsight, Kickstarter probably wasn't the easiest way to raise money, but it was an amazing way to get attention and get press and prove the concept.”
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