Lewis: Magic Spoon gave influencer investors bonus equity based on attributed sales
Gabi Lewis · Magic Spoon & Exo: Gabi Lewis and Greg Sewitz · Feb 12, 2024 · at 1:00:23
Gabi Lewis is the co-founder and co-CEO of Magic Spoon. He describes how the healthy cereal startup structured equity incentives for influencer and celebrity investors to drive frequent promotional coverage.
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“Actually, what we did when we founded Magic Spoon is we created an equity pool for these influencers who are investors in the business, and based on the revenue they drove through their sites or email lists, we divided up this bonus equity pool Amongst them after the first year. So we were able to really incentivize these influencer investors to promote us frequently to their audiences.”
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