Lewis: Early investors told Magic Spoon founders to avoid the word 'cereal'
Gabi Lewis · Magic Spoon & Exo: Gabi Lewis and Greg Sewitz · Feb 12, 2024 · at 53:34
Magic Spoon co-founder Gabi Lewis discusses the early investor skepticism he and co-founder Greg Sewitz faced when pitching a healthy cereal company.
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“You know, some investors we spoke to were so anti the idea. They actually said to us, okay, you can do this, but don't use the word cereal. That's a dirty word. You've got to call it clusters or rebrand cereal somehow.”
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