Exo

“The truth is, we're doing some things differently, but we're doing a lot of the same things, and it's working so much infinitely better now, partly because we've learned from some mistakes from XO, and we spent five years banging our heads against the wall, bu…”

“It definitely felt like a failure for a while. And I think not only in the sense that we hadn't achieved the mission we set out to achieve, but we also self-identified as the cricket guys. We'd go to Expo West and trade shows, and we'd have our t-shirts that s…”

“You also had to really convince them that it was going to taste good and also meet the nutritional needs they were looking for from a protein bar, because ultimately the product was going to live or die on whether people kept buying it for the use case that we…”

“There's a long history of foods that at one point were viewed as bizarre in the U S you could look at sushi, for example, which 50 years ago, eating raw fish was a little bit strange to most Americans, and the way it became popularized was that a chef in LA cr…”

“The first million dollars or so, which was roughly what we did in the first year after launch, was faster and easier than anybody would have predicted for a company selling cricket bars.”

“We were able to leverage what at the time was almost all of the names in the paleo world, whether it's John Duran, Mark Sisson, Rob Wolf, Tim Ferriss, all of those people who came on board as advisors or investors in the business.”

“Yeah, in hindsight, Kickstarter probably wasn't the easiest way to raise money, but it was an amazing way to get attention and get press and prove the concept.”

“Crickets consume far less feed, far less water, and produce equal amounts of protein, but the hiccup, obviously, is that they're crickets, and we have no history or tradition of eating insects in America”