Taylor: Pitching Kickstarter Backers Requires Proving Delivery, Not Long-Term Equity Upside
Everette Taylor · Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor · May 27, 2026 · at 18:07
Everette Taylor, CEO of Kickstarter, contrasts the long-term equity framing required for venture capital with the trust and fulfillment needed for crowdfunding.
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“Like, when you're pitching VCs, you're pitching for the long term. You're pitching for, like, the big picture. Like, you're really saying, like, hey, this company can be worth fifty billion dollars one day. On Kickstarter, you're trying to deliver immediate desires and rewards, right? Like, it's a much more short-term thing. You're saying, hey, I can do this in a very short time. Amount of time. When you're pitching something like that, you're trying to build trust. You're trying to build people feeling secure about you actually being able to deliver and that you can actually make the thing actually make the thing happen. And so it's a very different thing. You're not trying to pitch people on getting equity of a fifty billion dollar thing. You're pitching people on like, hey, if you give me a 102 hundred dollars, 500 dollars, I'm going to actually be able to deliver this in the timeline that I'm able to.”
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