Insight certainty 4/5 debate potential 2/5

Taylor: Early-stage founders must serve as their own CMO

Everette Taylor · Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor · May 27, 2026 · at 1:29

Kickstarter CEO Everette Taylor discusses strategies for entrepreneurs attempting to raise their initial $100,000 without pre-existing industry connections.

0:00 / 0:14exact quote · 14.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Like, I tell people all the time, founders, you may not be a marketer, but you better be a marketer for yourself, right? You should be your own CMO, right? And so, for people that are starting off and they don't have those connections, they need that first a hundred K, then they need to know how to sell themselves.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Everette Taylor

Insight
Taylor: Raising venture capital strips founders of company ownership and control
“When you go out and you raise billions of dollars, like, one, or some people raise billions of dollars, but millions of dollars, one, like, that company isn't yours anymore. Like, you have to deal with, like, you know this, having a board of directors, that's …”
Everette Taylor May 27, 2026 ▶ 22:32 Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Insight
Taylor: Mega VCs like a16z need 100x to 200x returns, dismiss 4x
“For them, like, a Forex return, they're like, why are you wasting our time? Like, they need that 102 hundred X return.”
Everette Taylor May 27, 2026 ▶ 25:26 Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Insight
Taylor: CEO's Job Is Driving Shareholder Value Without Personal Emotion
“My job as a CEO, and people may not like this answer, but my job as a CEO is to make sure that this company goes on for the next 1015, 20, a hundred years, and to drive shareholder value. Take the emotions out of it. Right? That's gonna hurt some feelings, but…”
Everette Taylor May 27, 2026 ▶ 40:06 Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Insight
Taylor: Remote Workers Slack Off Unless Given Aggressive Goals
“You got to be even more aggressive about your goals. You have to be more on top of people's performance, like performance management, setting aggressive goals, making sure that people are actually locked in, like is really, really important because I've learne…”
Everette Taylor May 27, 2026 ▶ 41:21 Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Insight
Taylor: Mental toughness and emotional regulation are top entrepreneurial traits
“Well, I tell people all the time, one of the number one traits that you need to be an entrepreneur are two things, or two number one traits, is mental toughness and emotional regulation, right? Like, you have to be, have real mental fortitude, right? You have …”
Everette Taylor May 27, 2026 ▶ 3:58 Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Disclosure
Taylor: Kickstarter bans guns, weapons, and 3D-printed firearm projects
“We're not gonna allow it. We've had people trying to three D print guns on the platform. So yeah, anything that's weapons or harmful.”
Everette Taylor May 27, 2026 ▶ 8:14 Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 100 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.